Air Asia A. Introduction 1. Objective and scope This paper will analyze the internal and external environment of Air Asia and will look into how it uses Management Information System ( MIS )‚ specifically its online reservation system to gain competitive advantage. And also discuss why and how important is MIS to Air Asia in running its business. 2. The Important of MIS Low Cost Carriers (LCC) business model is based on no frills service. This means that cost savings is a critical success factor
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a) What is the macro and industry environment in the South East Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with that environment? The South East Asian region offers huge opportunities for the entrance of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population‚ which offers low-fare airlines a vast market with promising
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AirAsia spearheaded ease airfares in Asia and is presently as of now the biggest low toll‚ no nonsense aircraft in Asia. It is too one of the biggest aircrafts in all of Asia regarding travellers conveyed. AirAsia has moreover been voted the World’s Best Low Cost Airline in 2009 and 2010. AirAsia Berhad is as of now situated in the Low Cost Carrier Terminal (LCCT)‚ Kuala Lumpur. Worldwide Airport (KLIA)
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INDUSTRY ANALYSIS PAPER: AIRLINE INDUSTRY Table of Contents Executive Summary Introduction Market Structure Industry Demand Cost Structure Analysis of Competitive Forces Conclusion References Appendix A Executive Summary Airlines companies are undergoing major changes to cope with the new challenges of the modern economy. Geopolitical factors‚ such as war and terrorism‚ the financial crisis of 2009‚ high entry barriers‚ as well as extreme weather events‚ are
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Thesis statement: Air Asia flew 33.8 people in 2012. Body: I. More than 1 million of passengers have used the service by Air Asia. A. The passengers increased to 13 per cent for Air Asia Airplanes in year 2011. B. The percentages for load factor remain the same since last year. II. 22 new aircraft was added with Air Asia affiliates. A. Air Asia’s affiliates include Malaysia AirAsia‚ Thai AirAsia and Indonesia AirAsia. B. The increasing of passenger is to add
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com Company activity: Airline Company TABLE OF CONTENTS INTRODUCTION 01 PRESENTATION OF THE FIRM 02 NAME AND LEGAL STATUS 02 HISTORY AND GROWTH OF THE COMPANY 02 FIGURES 03 Financial High lights 03 Significant Figures 04 Aircraft Count 04 ACTIVITIES AND SERVICES 04 COMPANY STRUCTURE 05 Organizational Structure 05 Corporate Culture 06 BUSINESS STRATEGY ANALYSIS 07 MISSION STATEMENT
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SWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer‚ it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5
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MANAGING INFORMATION SYSTEM TMA 1 Executive Summary The use of Information technology is important to build the strategic and operation management of airlines‚ and help to build the future airlines successfully. The emergence of the Internet in the mid1990s as well as the development of Intranets and Extranets forced airlines to refocus their strategy on technological innovations in order to enhance their competitiveness. (Buhalis 2004). AirAsia believes in the low fare business concept
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Question 1 Discuss the growing demand for logistics. (10m) The reason for the rapid growth of the logistics industry can be attributed to the fact that a majority of the companies dealing in logistics operations target clients of medium size instead of targeting the stalwarts of the logistics industry. Nowadays‚ the advance IT technologies had make the internet retail or online shopping is growing rapidly and this will be an increasing source of demand for both large and smaller logistics units
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Malaysia Airlines First Quarter 2011 Financial Results Tengku Dato’ Sri Azmil Zahruddin (MD/CEO) Mohd Azha b Abd Jalil (CFO) 25 May 2011 © Copyright Malaysian Airline System Berhad 2011. All rights reserved Contents • • • • State of the Industry Staying on course First Quarter 2011 Financial Results Positioning MAS towards becoming the No 1 Airline in Asia • Summary © Copyright Malaysian Airline System Berhad 2011. All rights reserved. 2 Sharp rally in oil and fuel prices
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