Contents Table of Content Background Information........................................................................................................... 2 Company Analysis.................................................................................................................. 2 I. Segmentation………………………………………………………………………………2 II. TOWS…………………………………………………………………………………….3 Marketing Challenge…………………………………………………………………………7 Recommendation……………………………………………………………………………..7 I. Tap into
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Question : How would you describe Fernandes’ entrepreneurial strategy? 1. General. Tony Fernandes was a risk taker; he bought his airline without prior knowledge about aviation as well as firsthand experience with the airline industry. He said in one of the interviews‚ “Go with your gut‚ give it your best bet and you may fail‚ but don’t give up” (INSEAD Knowledge‚ 2007). This statement shows the type of the person that he is. He is an independently-minded person who knows when to trust his gut
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consult your program coordinator/lecturer. The coursework should exhibit formal research skills i.e. with a table of content‚ proper citations‚ references‚ and appendices. The coursework write up must be able to demonstrate critical analysis and application of both theory and practical issues to the company that you have selected. Student may include additional relevant data/information apart from the proposed guidelines in conjunction to your research. Additional marks will be awarded
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President‚ ASEAN until 2001 at Warner Music South East Asia. When Time Warner Inc. merged with America Online Inc.‚ he quitted his job and starts his journey to fulfill his childhood dream. This idea is generated when he was studying in England and wanted to go home during term break but was rejected by his father because the flights tickets that time are expensive. Later‚ he started a company under the name of Tune Air Sdn Bhd to take over Air Asia‚ Malaysia’s second national carrier with the tagline
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carriers (LCC) entered the market‚ as well as charter airlines (CC) (cheap cause crappy times) Change is costs (hubs and smoke vs point-to-point without a home base)‚ based on several routes Concentration became lower‚ amount of competition became bigger and market share distribution over larger amount of companies. Concentration looking at intercontinental flights changed less‚ mainly international and domestic flights. Momentarily 240 airlines covering 84% of total passenger travel. Top 10 companies
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AIR ASIA Company profile: Air Asia needs no introduction in ASEAN‚ where it is the leading low-cost carrier‚ connecting people and places across 132 routes‚ 40 of which are offered by no other airline. In 2010‚ the Group‚ which includes affiliates Air Asia Thailand and Air Asia Indonesia‚ reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia
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3) Ryanair was introduced as a low-cost airline in 1991‚ CEO Michael O’Leary used the low-cost American‚ SouthWest airline model to plan their tactical direction. Ryanair has set values‚ which they want to succeed in such as: product leader‚ operationally excellent and being intimate with their customers. ( Dbuccellato2011‚ 2012) As for Southwest airlines‚ it is a people-oriented company and uses that orientation to leverage its advantages. It cuts costs by having employees who work for a company
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AirAsia is Malaysia’s second national airline was incorporated in 1993 as a full-service regional airline under DRB-Hicom. They started their operations on 1996. After starting their operations for several years‚ AirAsia failed to attract enough passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence‚ AirAsia was heavily indebted. In 2001‚ Tony Fernandes’s company‚Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40
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Part A (20 marks) Choose the BEST answers. Write your answer into the Answer Sheet provided. 1. Computer ____ entails having the knowledge and understanding of computers and their uses. a. literacy c. legitimacy b. intimacy d. infancy 2. A(n) ____ is an electronic device‚ operating under the control of instructions stored in its own memory‚ that can accept data‚ process the data according to specified rules‚ produce results‚ and store the results for future use. a. input device c
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accelerates our growth plans throughout Asia. The IPO also allowsAirAsia to expand its fleet of 18 Boeing 737-300s. Low cost airlines are anticipated to have greater potential in Asia as there are many Asian cities with apopulation above one million people each as well as a rising middle class population. This growth of middle class in Asia provides a huge market potential for AirAsia to grow. However‚ as the market isbecoming larger‚ more airlines or new comers would like to get a piece
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