Air Asia Monogram
COMPANY FACT SHEET
Company: AirAsia Berhad
Company No: 284669-W
Full address: LCC Terminal, Jalan KLIA S3, Southern Support Zone Kuala Lumpur International Airport 64000 Sepang, Selangor Darul Ehsan
Phone number: +603 2171 9333 (Booking) +603 2171 9222 (Inquiry)
Website: http://www.airasia.com
Company activity: Airline Company
TABLE OF CONTENTS
INTRODUCTION 01
PRESENTATION OF THE FIRM 02
NAME AND LEGAL STATUS 02
HISTORY AND GROWTH OF THE COMPANY 02
FIGURES 03
Financial High lights 03
Significant Figures 04
Aircraft Count 04
ACTIVITIES AND SERVICES 04
COMPANY STRUCTURE 05
Organizational Structure 05
Corporate Culture 06
BUSINESS STRATEGY ANALYSIS 07
MISSION STATEMENT AND VALUE 07
COMPANY BACKGROUND 07
BUSINESS STRATEGY 07
ENVIRONMENTAL SCANNING 09
Micro-Environment 09
Macro-Environment 09
CONCLUSION 10
ANALYSIS OF THE IT DEPARTMENT 11
CURRENT IT IMPLEMENTATIONS 11
Yield Management System (YMS) 11
Computer Reservation System (CRS) 12
Enterprise Resource Planning System (ERP) 13
Advanced Planning & Scheduling System (APS) 13
IMPLEMENTATIONS AND STRATEGIC ALIGNMENT 13
CONCLUSION 15
BIBLIOGRAPHY 16
INTRODUCTION
AirAsia Sdn Berhad is a low-cost airline based in Kuala Lumpur, Malaysia. It is Asia 's largest low fare, and also the first budget no-frills airline in the region. Settle in 2001 – despite the fact that investing in the airline industry was not a good deal to make at that time, because of the combined effects of the September 11 terrorist attacks, the economic downturn and the Severe Acute Respiratory Syndrome (SARS) pandemic – AirAsia – pass that over and brought dynamism to Asia airline industry – within three years of operation. AirAsia did not only manage to
Company: AirAsia Berhad
Company No: 284669-W
Full address: LCC Terminal, Jalan KLIA S3, Southern Support Zone Kuala Lumpur International Airport 64000 Sepang, Selangor Darul Ehsan
Phone number: +603 2171 9333 (Booking) +603 2171 9222 (Inquiry)
Website: http://www.airasia.com
Company activity: Airline Company
TABLE OF CONTENTS
INTRODUCTION 01
PRESENTATION OF THE FIRM 02
NAME AND LEGAL STATUS 02
HISTORY AND GROWTH OF THE COMPANY 02
FIGURES 03
Financial High lights 03
Significant Figures 04
Aircraft Count 04
ACTIVITIES AND SERVICES 04
COMPANY STRUCTURE 05
Organizational Structure 05
Corporate Culture 06
BUSINESS STRATEGY ANALYSIS 07
MISSION STATEMENT AND VALUE 07
COMPANY BACKGROUND 07
BUSINESS STRATEGY 07
ENVIRONMENTAL SCANNING 09
Micro-Environment 09
Macro-Environment 09
CONCLUSION 10
ANALYSIS OF THE IT DEPARTMENT 11
CURRENT IT IMPLEMENTATIONS 11
Yield Management System (YMS) 11
Computer Reservation System (CRS) 12
Enterprise Resource Planning System (ERP) 13
Advanced Planning & Scheduling System (APS) 13
IMPLEMENTATIONS AND STRATEGIC ALIGNMENT 13
CONCLUSION 15
BIBLIOGRAPHY 16
INTRODUCTION
AirAsia Sdn Berhad is a low-cost airline based in Kuala Lumpur, Malaysia. It is Asia 's largest low fare, and also the first budget no-frills airline in the region. Settle in 2001 – despite the fact that investing in the airline industry was not a good deal to make at that time, because of the combined effects of the September 11 terrorist attacks, the economic downturn and the Severe Acute Respiratory Syndrome (SARS) pandemic – AirAsia – pass that over and brought dynamism to Asia airline industry – within three years of operation. AirAsia did not only manage to
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