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Air Asia Logistic

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Air Asia Logistic
Question 1
Discuss the growing demand for logistics. (10m)
The reason for the rapid growth of the logistics industry can be attributed to the fact that a majority of the companies dealing in logistics operations target clients of medium size instead of targeting the stalwarts of the logistics industry. Nowadays, the advance IT technologies had make the internet retail or online shopping is growing rapidly and this will be an increasing source of demand for both large and smaller logistics units. For example, Groupon, Zalora, Taobao have enter the Malaysia market because online shopping are still not common in Malaysia. This type of retailer will increase the trend of online shopping in Malaysia. Meanwhile, the demand of logistic totally will increase at the same time. Beside that, demographics. Population has always been a key factor influencing logistics markets, particularly the location of distribution centres servicing retail stores. Long-term, differential rates of demographic growth and ageing, and associated changes in incomes and spending, will have a dramatic impact on global supply chains. For many companies, this will drive significant change in their current logistics networks. As the United Nations report said, the world's population has reached the 7 billion mark in year 2013.That mean , the demand of product will increase due to the world population increase. Therefore, the demand of logistic will grow up follow with the increasing of world populations. When the demand of market increase due to increasing of world population, its definitely will effect the world trade and seaports. Long-term forecasts suggest that world trade growth will exceed world GDP growth, and about 90% of world trade is handled by sea ports. This will generate growth in container traffic, and with container ships getting bigger some ports will be better placed than others to win the competition for freight.

Q2. Select a company of your choice by using the company

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