Advertisement Essay
Mohammad Moradi
Professor Gregory
English 1 B
March 16th, 2015
Samsung Galaxy Note 3 vs iPhone 6
Advertisement is a persuasive tool that uses imagery and words to grab the attention of a specific audience in order to sell goods, services or promote an event. It is done through digital and printed media, such as television, radio, Internet and magazines, depending on their target audience. There are a lot of elements that make an ad interesting and captivating, with every detail being carefully crafted for maximum impact on the viewer. In printed ads every inch of it matters, such as colors, word choice the font size and style, and the characters, specifically designed for a target audience. Advertisements often employ many different methods of persuading a potential consumer. The persuasive methods used can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. Introduced by Aristotle, this classification method of persuasion is still relevant in today’s society and applied to modern advertisement. Each of them aid the message that the ad wants to promote to the audience. The ad that will be discussed was created by Samsung to promote their new Samsung Galaxy Note 3, which uses pathos, ethos and logos, while simultaneously poking fun at an issue from a competitor that took the tech world by storm, the bending new iPhone 6. In the age of smartphones dominated by the iPhone, Samsung came out as the main contender to take on Apple’s phones. The introduction of the new line of iPhone, the 6 and the 6 Plus, was met with great excitement, and, unfortunately for Apple, with an issue that overshadowed everything else. When a few people complained that their new iPhones were getting bent by just being in the pants’ pockets. The flimsy hardware problem was not a numerous as it was led to believe, and it slowly died down, but
Professor Gregory
English 1 B
March 16th, 2015
Samsung Galaxy Note 3 vs iPhone 6
Advertisement is a persuasive tool that uses imagery and words to grab the attention of a specific audience in order to sell goods, services or promote an event. It is done through digital and printed media, such as television, radio, Internet and magazines, depending on their target audience. There are a lot of elements that make an ad interesting and captivating, with every detail being carefully crafted for maximum impact on the viewer. In printed ads every inch of it matters, such as colors, word choice the font size and style, and the characters, specifically designed for a target audience. Advertisements often employ many different methods of persuading a potential consumer. The persuasive methods used can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. Introduced by Aristotle, this classification method of persuasion is still relevant in today’s society and applied to modern advertisement. Each of them aid the message that the ad wants to promote to the audience. The ad that will be discussed was created by Samsung to promote their new Samsung Galaxy Note 3, which uses pathos, ethos and logos, while simultaneously poking fun at an issue from a competitor that took the tech world by storm, the bending new iPhone 6. In the age of smartphones dominated by the iPhone, Samsung came out as the main contender to take on Apple’s phones. The introduction of the new line of iPhone, the 6 and the 6 Plus, was met with great excitement, and, unfortunately for Apple, with an issue that overshadowed everything else. When a few people complained that their new iPhones were getting bent by just being in the pants’ pockets. The flimsy hardware problem was not a numerous as it was led to believe, and it slowly died down, but