Evans Unit9Assignment HU345
Commercial Analysis
Unit 9 Assignment
Andreia Evans
HU345 – Critical Thinking
Kaplan University
Professor Ronald Davenport
July 15, 2014
Commercial Analysis Often varying in message and purpose, commercials and advertisements have proven to be successful forms and methods of mass communication. The goals of advertisements is to appeal to their target audience in an effort to encourage or persuade that demographic to purchase their products and become their customer. Some companies may even have more than one commercial in an effort to reach and persuade those that are outside of their usual demographic to begin purchasing their products. Not only taking into account the obvious message, it is important to also analyze and look into the subcomponents, such as imagery and dialogue, that makes conveying their message successful.
Commercial One: Radioshack
The commercial begins with two young Radioshack salesmen standing at the counter. One is on the phone. When he hangs up the phone with a confused look on his face his co-worker asks who it was on the phone. His response was, “The 80s called. They said that they want their store back.” Before he can even finish what he is saying, the doors fly open and television characters and celebrities from the 80s barge into the store. Hulk Hogan, Jason, Kid & Play, the Raisins, Chucky, Alf, the guys from Back to the Future and a lot of other celebrities that I do not know enter the store. They start lifting VCRs, boom boxes, fax machines, the huge old desktop computers, phones, and tearing the store apart. The car from back to the future is loaded up with a bunch of stuff from the store and speeds off. The camera zooms back around to the two salesmen and the characters and celebrities are all gone. The store is completely wiped out. All of the products, furnishings, and stocking accessories such as shelves are all gone too. They even took the carpet.
Analysis
I understood the commercial to mean that
Unit 9 Assignment
Andreia Evans
HU345 – Critical Thinking
Kaplan University
Professor Ronald Davenport
July 15, 2014
Commercial Analysis Often varying in message and purpose, commercials and advertisements have proven to be successful forms and methods of mass communication. The goals of advertisements is to appeal to their target audience in an effort to encourage or persuade that demographic to purchase their products and become their customer. Some companies may even have more than one commercial in an effort to reach and persuade those that are outside of their usual demographic to begin purchasing their products. Not only taking into account the obvious message, it is important to also analyze and look into the subcomponents, such as imagery and dialogue, that makes conveying their message successful.
Commercial One: Radioshack
The commercial begins with two young Radioshack salesmen standing at the counter. One is on the phone. When he hangs up the phone with a confused look on his face his co-worker asks who it was on the phone. His response was, “The 80s called. They said that they want their store back.” Before he can even finish what he is saying, the doors fly open and television characters and celebrities from the 80s barge into the store. Hulk Hogan, Jason, Kid & Play, the Raisins, Chucky, Alf, the guys from Back to the Future and a lot of other celebrities that I do not know enter the store. They start lifting VCRs, boom boxes, fax machines, the huge old desktop computers, phones, and tearing the store apart. The car from back to the future is loaded up with a bunch of stuff from the store and speeds off. The camera zooms back around to the two salesmen and the characters and celebrities are all gone. The store is completely wiped out. All of the products, furnishings, and stocking accessories such as shelves are all gone too. They even took the carpet.
Analysis
I understood the commercial to mean that