Sometimes when we are watching an advertisement, we are stimulated by the message being conveyed by the advertisement. However, sometimes we do not care about the content of the message that is being delivered, instead, we start to focus on the communicators’ appearance and presence. There are two different routes to effective and successful persuasion being discussed under the elaboration …show more content…
It happens when the people who received the persuasive messages elaborate on the messages that he or she received, listens carefully and start to think about the logic and lucidity behind the message. While, peripheral route is when the person that being exposed to the persuasive message being influenced by the superficial cues presented. It happens when people do not elaborate the message received, but they are swayed by the external qualities that are unimportant to the messages. There are also some key elements of persuasion. The key elements are, who is delivering the messages, how the message being delivered, what are the mediums used to deliver the persuasive message and also to whom the message are