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Kindle Advertisement Analysis

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Kindle Advertisement Analysis
An advertisement is something such as a short film or a written notice shown or presented to the public in order to help sell a product. Jib Fowles, a professor from the University of Houston, wrote an article describing the emotional appeals of an advertisement. According to Fowles, “The continuous pressure is to create ads more and more in the image of audience motives and desires” (Fowles 33). The goal of the advertisements is to relate to the needs and desires of the audience. Although the Kindle ad and the Energizer ad both have relatable pictures, they have different appeals: The kindle ad uses appeals to the need to escape and the need to satisfy curiosity because it targets young adventurous people, while the Energizer headlight ad …show more content…
The kindle ad has light neutral colors which are satisfying to the eye. The ad shows a person holding a kindle. On the table there is a map and a cup of coffee. The scene takes place at a lake with two other people and a camper. The words on the kindle is a Wikipedia page describing the lake the people are at. The ads audience is for young adventurous people because of the scenery and the caption in the middle of the page. According to the Kindle ad, “Amazon asked us to take the kindle Paperwhite with us on the road. We stopped outside Torres Del Paine National Park to let the girls explore, while I downloaded Lonely Planet South America and planned our next move” (People Magazine 44). It relates to younger people because it includes Instagram and twitter …show more content…
Both the advertisements relate to adventure and spending time with family. They both have captions in the center of the page to grab the audience. “Buy one headlight, get two hands free” (People Magazine 76) and “Amazon asked us to take the kindle Paperwhite with us on the road. We stopped outside Torres Del Paine National Park to let the girls explore, while I downloaded Lonely Planet South America and planned our next move” (People Magazine 44). Both advertisements relate to a family oriented aspect but also an adventurous aspect
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