Pepsi Rhetorical
Rhetorical Analysis
Often times we don’t really think about the things that we see and how they are presented to us. We tend to focus on what is being showed to us rather than how we feel about the certain objects. Many companies and manufacturers use advertisements that will focus on a certain age group and use pictures or facts that people of that age would be interested in. Along with focusing on a particular age group, companies and manufacturers also use rhetoric and Aristotle’s three appeals (logos, pathos, and ethos). One particular advertisement that shows great examples of rhetoric and Aristotle’s three appeals is the advertisement shown to the right. These are the parts of advertisement that we don’t think about when looking to buy something we necessarily weren’t interested in but was brought to our attention. This Pepsi ad is a rather interesting way the company chose to persuade an audience into buying their product. In this case Pepsi, the soft drink company, is focusing on rather young audience. As mentioned before, focusing on a specific age group or style of group is more effective in getting more customers for the product. In this case the ad has youthful people whom seem to be enjoying themselves while doing a variety of activities. On top of the pictures the words “LIVE FOR NOW” are displayed to persuade the targeted audience that they should live in the moment and enjoy their lives with a soft drink. This is where the first of Aristotle’s three appeals comes in. Ethos is the appeal to the credibility of the speaker or in this case, Pepsi. We would like to believe that Pepsi ads are credible on how people should live their lives but they aren’t. That’s the reason why they put pictures of other people having fun to make the ad more credible. Besides Nicki Minaj, we don’t know if the people displayed are random people or actors. This makes the intended audience believe that they could have happy and enjoyable lives if they
Often times we don’t really think about the things that we see and how they are presented to us. We tend to focus on what is being showed to us rather than how we feel about the certain objects. Many companies and manufacturers use advertisements that will focus on a certain age group and use pictures or facts that people of that age would be interested in. Along with focusing on a particular age group, companies and manufacturers also use rhetoric and Aristotle’s three appeals (logos, pathos, and ethos). One particular advertisement that shows great examples of rhetoric and Aristotle’s three appeals is the advertisement shown to the right. These are the parts of advertisement that we don’t think about when looking to buy something we necessarily weren’t interested in but was brought to our attention. This Pepsi ad is a rather interesting way the company chose to persuade an audience into buying their product. In this case Pepsi, the soft drink company, is focusing on rather young audience. As mentioned before, focusing on a specific age group or style of group is more effective in getting more customers for the product. In this case the ad has youthful people whom seem to be enjoying themselves while doing a variety of activities. On top of the pictures the words “LIVE FOR NOW” are displayed to persuade the targeted audience that they should live in the moment and enjoy their lives with a soft drink. This is where the first of Aristotle’s three appeals comes in. Ethos is the appeal to the credibility of the speaker or in this case, Pepsi. We would like to believe that Pepsi ads are credible on how people should live their lives but they aren’t. That’s the reason why they put pictures of other people having fun to make the ad more credible. Besides Nicki Minaj, we don’t know if the people displayed are random people or actors. This makes the intended audience believe that they could have happy and enjoyable lives if they
Cited: Bazilian, Emma. Ad of the Day: Pepsi Nicki Minaj and billions of frozen humans star in the brand 's first global campaign. 2012. Photograph. www.adweek.comWeb. 21 Feb 2014. . Giraldi, Bob. Michael Jackson Pepsi Generation . 1984. Commecial. www.youtube.comWeb. 21 Feb 2014. . "Our Mission and Values." Pepisco. N.p., n.d. Web. 21 Feb 2014. . Zinkhan, George, Michael LaTour, and Kathyrn LaTour. "Coke is It: How stories in childhood memories illuminate an icon." Journal of Business Research. (2008): 328-336. Web. 21 Feb. 2014. .