attractive"? It’s the first thing that I think of when I think of the Old Spice commercials. My favorite one is the one titled “Old Spice Mom Song”. This Old Spice commercial has caught the attention of over a million people across the world on both television and YouTube. This ad on YouTube was published on January 3‚ 2014‚ shows how mothers are upset and torn when their sons start using Old Spice products. When the boys start using Old Spice‚ it symbolizes becoming a man. All the boys seem to be on dates
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Jennifer Vescio Dr. Helena Liddle ENGL3062 27 March 2015 Analysis Paper 2: Old Spice Commercial There are seven major schools of literary criticism: gender‚ social/historical‚ biographical‚ psychological‚ mythological‚ new criticism‚ and reader based criticism ("Schools of Literary Criticism." A-41 - A-49). Each school allows for us to “read” the “text” (Old Spice Commercial) through diverse theoretical “lenses”. The question is how can these diverse “lenses” allow for us to focus in on one
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Analysis Old Spice In early 2010 Old Spice released this ad for body wash. The image shows a buff man riding a white horse on a perfect beach landscape in the rear with the claim “Smell like a Man‚ Man.” The advertisement attempts to entice and create a memorable impression towards the audience through appealing to pathos. The main goal of the ad is presented in a way that allows men to obtain what is unattainable without this product…the love and adornment of woman. The product Old Spice After Hours
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might ask? Well it is possible‚ if you use Old Spice. With this ad Old Spice implies that their product is the golden key to unlocking your inner self and powers. What is your “smellf”? In large bold print‚ Old Spice displays the words “BELIEVE IN YOUR SMELLF”‚ in the middle of their ad. The made-up word “smellf” is the combination of “smell” and “self”‚ and the saying plays off of the popular phrase‚ “Believe in your self”. Through this saying‚ Old Spice implies that their body products
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industry thrives off of television and magazine advertisements. The Advertisements can be witty and or humorous to get viewers‚ or they can chose a path of gripping and electrifying ideas to impact its viewers. While both fragrance giants Axe and Old Spice explore and come up with ways to persuade men to buy their fragrance products‚ Axe takes a more unconventional and serious way
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Cited: Bordo‚ Susan. “Beauty (Re)discovers the Male Body”. Writing Analytically with Reading. 2nd ed. EDS. Rossenwasser‚ David and Jill Stephen. Boston: Wadsworth‚ 2012. 821-843. Print. Keitel‚ Victoria. “Old Spice Analysis.” Personal.PSU. n.d. Web. 11 Nov. 2012 Rushkoff‚ Douglas. “The Persuaders.” PBS Frontline. 9 Nov. 2004. Web. 11 Nov. 2012
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Old Spice‚ a very popular brand of male grooming products‚ is manufactured by Proctor and Gamble. Old Spice was originally founded in 1934 by William Lightfoot Schultz. Proctor and Gamble is a multinational consumer goods company located in Cincinnati Ohio‚ and took over Old Spice in the year of 1990 from Shulton Inc. Ever since purchasing the company‚ Proctor and Gamble have continued to provide all original Old Spice products as well as many new products. Due to this‚ the line of Old Spice has
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Ashley John Heather Dorn Writing 111 February 20‚ 2011 Old Spice: The Man You Could Smell Like “ Look at your man‚ now back to me” is said at the opening of the commercial‚ as it sets a comical tone for the advertisement and draws the viewers’ interest. The relatively new company‚ Old Spice‚ founded in 1990 uses their new commercial series to promote their American brand of male grooming products. Old Spice in the past has focused on targeting middle aged to elderly men in their advertisement
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Nik Parr nwp235 Old Spice Guy When you read this‚ realize that I could have talked to you about the appalling American Apparel ads‚ which literally show girls lying in bed with their legs spread open. I had the option of ranting about Dolce and Gabanna‚ or Calvin Klein or any of these typical “lets have sex” ads. We all know sex sells‚ and I would only be savagely beating a long-dead horse to devote an entire paper to the ultra-sexualized way in which women are portrayed via submissiveness‚ insatiable
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Old Spice Marketing Campaign - The Man Your Man Could Smell Like Overview of the ”The Man Your Man Could Smell Like” Campaign “The Man Your Man Could Smell Like” rejuvenated an aging brand and made Old Spice relevant to a whole new generation. This campaign illustrates that simple insights combined with exceptional storytelling can dramatically make campaign successful. Many of the new entrants into the category of body washes lacked masculine credibility. Old Spice could be a champion
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