As Watts and Orbe concluded in their research surrounding the Whassup Super Bowl ad campaign‚ both familiarity and unfamiliarity contribute to the effectiveness of an ad. In this case‚ examining the Old Spice ad‚ I‚ as a viewer was sold because what I saw on the screen; the various forms of luxury and manliness were familiar to me‚ whether accurate of society‚ or as a comical twist. Because I was able to associate the various activities the main character
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Commercial #1 Old Spice- The Man Your Man Could Smell Like The commercial opens with a man standing in the bathroom wearing only a towel. He says hello to ladies and tells them to compare their man to him‚ and says they could smell like him if they use Old Spice body wash. A series of unlikely events quickly unfold and then the man says‚ “Anything is possible when your man smells like old spice and not a lady.” This commercial falls into the is/ought category of fallacies. This commercial places
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negative or laughable. “Smell Like a Man‚ Man” campaign for Old Spice is an outstanding example of how a brilliant campaign can change a brand. Before the “Smell Like a Man‚ Man” campaign Old Spice was relatively unpopular‚ especially with young male consumers. The brand that was originally launched in 1937 (En.wikipedia.org‚ 2017) seemed outdated and irrelevant‚ while younger consumers were after something entirely new‚ not associated with old-fashioned generation of their parents. The “Smell Like
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OLD SPICE Old Spice is well-known brand of male grooming products; it is produced and sold by Procter & Gamble (P&G)‚ who purchased the brand from the Shulton Company in 1990 for three hundred million dollars. Since its origins in 1937‚ Old Spice targeted men from age 18 to 34 with their infamous sailor ads. P & G refocused the target market in 1994 after realizing that their target market of age group 25 to 43 was not meeting their expectation. P & G change direction
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understand about the target market effectively‚ an evaluations and tests need to be done to understand the demographic‚ psychographic‚ and behavioural feature evident in the sample size: * Demographic * The targeted age range is 18-25 years old * The targeted gender is also male‚ unaffected by race or ethnicity * The status of the targeted customer is single * Social * Targeted consumer who has lower socio-economic status given
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Using a stereotype in order to convey a certain aspect of a product is used frequently throughout the advertisement world. Old Spice uses attractive men‚ often shirtless‚ with a bigger‚ more muscular build. The advertisement states that the male in the ad is “the man your man could be‚” implying that using Old Spice shampoo‚ body wash‚ or deodorant will transform a person’s significant other into someone who resembles the individual in the commercial. Attractive women are often used to market beauty
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Introduction The Spice Girls-a British manufactured all-female pop group had an unprecedented success in the global popular music market of 1997. Their first single "Wannabe" was the biggest selling debut single ever and was number one in the charts of 32 countries (Dibbens). Their first disc (Spice Girls) sold over 50 million copies within 1 year. Pre-adolescent girls worldwide are admirers of the five "Spices": Emma ("baby spice")‚ Geri ("ginger or sexy spice")‚ Melanie B. ("scary spice")‚ Melanie C
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now at my old house in La Costa in which I had cried many nights prior to leaving. When I arrived I concealed my hands inside of my sweatshirt and put my hood on to shield the sight. My trembling legs tried restraining me from getting out of the car. I missed the house so much. It was a beautiful house in a friendly neighborhood‚ in which I spent most of my life. However‚ everything had changed. The palm trees that we had planted and anxiously awaited their growth were gone. The old plum tree that
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Market Researcher Qualifications // Some of B&B’s clients include McDonald’s‚ Coca Cola‚ Intel‚ GM‚ Allstate‚ Lenovo‚ Miller Coors‚ and NCAA (“Leo burnett: Our‚” 2014). Old Spice Background Situational Analysis Company Background // Old Spice falls under the Procter & Gamble Company. The Procter & Gamble Company ranks #28 in the Fortune 500 and its top three competitors are Johnson & Johnson‚ Kimberly-Clark Corporation‚ and Unilever
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New trends Advertisements are use across the world trying to persuade the customer to buy an item that they may or may not need. In the Old Spice advertisement‚ the picture gives us an idea that if we use their soap we are able to become like the man in the advertisement. An Old Spice advertisement tends to appeal to the male population who are self-cautious about themselves and wants to better them. In their advertisement‚ they use slippery slope and tell that the viewer could be like them if they
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