Could Smell Like 18 September 2011 Discussion agenda • • Big Picture and how Old Spice campaign could influence it. What are those business goals? • • Old Spice marketing strategy – where to shoot? Product line – who is the next ‘product hero‘ after the body washes? • • Promotion and all about media and communication Answering key questions: • Why campaign is succesful? • Should Old Spice campaign be continued? • If yes‚ within which strategic direction? Summary of marketing
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The commercial grabs the reader’s attention and maintains it on the Old Spice man. It starts out with a former NFL player and an actor Isaiah Mustafa in an ordinary bathroom wearing nothing but a towel. He represents the “perfect male” for both women and as well as men. He is considered manly with the muscular physique‚ broad shoulders‚ bearded face and a stern voice. His strong posture and his deep male voice displays the masculine form‚ the women desire. Without losing eye contact with the audience
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readily available in his/her mind when shopping for this vital product. The two major brands that come easily to a man’s mind when shopping for deodorant are Axe and Old Spice. Similarly‚ Axe and Old Spice target young men through the use of ethos‚ logos‚ and pathos in hopes of winning customership. Correspondingly‚ Axe and Old Spice both have a great deal of experience in advertising‚ considering the fact that both
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Spice Qualities and Specifications I. SPICE SPECIFICATIONS A. Introduction A spice can be defined as the dried aromatic parts of natural plants‚ whose characteristics such as color and constitution may vary depending on year of harvest and place of harvest‚ among other factors. The quality of processed spices can also vary due to differences in separation and milling processes used. For these reasons it has been deemed necessary to establish quality standards or specifications for
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Indian spices - Wikipedia‚ the free encyclopedia Page 1 of 7 List of Indian spices From Wikipedia‚ the free encyclopedia Indian spices include a variety of spices grown across the Indian subcontinent (a sub-region of South Asia). With different climates in different parts of the country‚ India produces a variety of spices‚ many of which are native to the Subcontinent‚ while others were imported from similar climates and have since been cultivated locally for centuries. Spices are used
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History Of Spice Egyptians used a lot of spices for cooking and stuffed mummies Burned cinnamon to hide stench First recorded spice Traded spice with India Spice trade silk road All roads go to fertile crescent Arabs created a monopoly on the spice trade moving toward Europe Arabs Kept Europeans in the dark about the source of spices brought from India Created secrets and Myths Might boil seeds so Europeans couldn’t grow it Crusaders brought back new spices when they returned from battle
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Contents Introduction ………………………………………………………………………………………………………………… 2 What are spices ………………………………………………………………………………………………… 2 How are spices different from herbs ………………………………………………………………… 2 Classification ……………………………………………………………………………………………………………….. 3 Botanical Origin ………………………………………………………………………………………………… 3 Flavour Imparted ………………………………………………………………………………………………. 3 Usage of Spices ……………………………………………………………………………………………………………. 4 Medicine ………………………………………………………………………………………………………….. 4
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ASPECTS OF SPICES & SPICE PRODUCTS Chapter 205 12 PACKAGING ASPECTS OF SPICES & SPICE PRODUCTS A R Indiramma Food Packaging Technology Department Central Food Technological Research Institute Mysore 570 020 (INDIA) PLASTICS IN FOOD PACKAGING 206 Chapter 12 PLASTICS IN FOOD PACKAGING PACKAGING ASPECTS OF SPICES & SPICE PRODUCTS 207 Chapter 12 PACKAGING ASPECTS OF SPICES & SPICE PRODUCTS I ndia is rightly called as “the home of spices” as it produces
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Indian spices are famous all over the world for their rich taste and unique flavour. India produces variety of spices all across the country varying with the climatic conditions. India has been cultivating spices for ages and also exporting them to other countries around the world.Indian spices add to the taste of food‚ giving it a delicious flavour and making it absolutely yummy. The most popular Indian spices used are Asafoetida (Hing)‚ Bay leaves‚ Cardamom (Elaichi)‚ Cayenne pepper (Lal Mirch)
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HERBS The name herb comes from the Latin word herba. Culinary uses of herbs defer from culture to culture. Every cuisine has its favorite herbs. Mint and dill are used in Middle Eastern cooking‚ lemon grass and coriander in Thai cooking. Sage is a favorite in British pork while the French favor tarragon chicken and fennel with fish. 1) Parsley Parsley is a native to the Mediterranean regions. It is used to make parsley butter and sauce. Chopped and sprinkled over every savory dishes
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