1. Lever Company deals with different product categories such as deodorants; beauty bars and other skin care items. To allow for a positive outcome in each category Lever has conducted market research and identified demands within targeted markets. Based off of this research, key product assortments are sent to retailers based off of demands and cultural needs. While understanding end user preferences it is essential there is a decreased focus on markets where retailers just want to move volume not necessarily offer assortments. Lever can address this in several ways since it can positively or negatively impact brand reputation.…
When it comes to the question of what I think they are trying to create, I believe they are trying to portray this superior man of men image. I am able to link this ad with others that I have seen for old spice in the same manner. Such as a commercial I remember about “the man that your man could smell like” the slogan of the ad is that “We're not saying this body wash will make your man into a romantic millionaire jet fighter pilot, but we are insinuating it.” This reinforces my point that the company Old Spice is trying to create a superior image that their body wash represents.…
When you put on deodorant you want to feel refreshed and confident. Where does searing, burning pain from chemical burns play in this equation? This is the question the members of a class action lawsuit are asking the Old Spice parent company, Proctor and Gamble.…
The main element is sex appeal, especially since they use a well groomed, attractive man and the commercial targets the female audience. Another would be need for affiliation. Saying that one will smell more masculine using Old Spice and “smell like a lady” (0:27) using the competitor’s brand. It also has a sense of need for attention in the same way as need for affiliation. It signifies that using Old Spice body wash will get men noticed by women.…
Old Spice affectively uses the rhetorical appeals to target and sell their product to pre-teen and young adult males. Old Spice is a known brand of Proctor and Gamble for male deodorant sprays and grooming products. Proctor and Gamble Company uploaded the commercial on YouTube and its Facebook page gaining millions of views. YouTube and Facebook are known to be the top sites and commonly used by teens and young adults. This marketing strategy by Old Spice was genius, gaining tons of hits and allowing to be shared across social media outlets.…
Advertising is one of the ways companies try to showcase their products to sell. Many methods are used to lure the audience into buying their product. According to a study that was done at the Obafemi Awolowo University in Nigeria, advertising is, “a promotional strategy designed to encourage purchase, and ideally, re-purchase, through brand loyalty” (Coleman). Old Spice an American brand of male grooming products, has created a line of men’s body wash that has a very appealing and humorous advertising campaign. These ads are designed to get their product noticed in the marketplace. The Old Spice commercials advertisments suggets that if you buy that body wash you will be more masculine and good looking like the ideal man. The Old Spice advertisements…
This commercial relays its’ message through the incorporation of humor, rather then stating in a matter of fact method. It cleverly points out several benefits of using the product by the characterization of the good-looking male and ideal settings in the background. The main goal of the commercial comes to be that using Old Spice allows men to obtain what is presented as the unattainable such as “tickets to that thing you love” and diamonds for women. The commercial targets men in the age group between twenty and thirty. It does not specifically target a rich clientele, but makes Old Spice seen as a product that is available for all males. Through the use of the male, the commercial expects the viewers to trust the man’s judgment through…
Old Spice is the quintessential men’s grooming brand. With more than 70 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-per spirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today’s man, including anti-per spirants, deodorants, body washes, body sprays, after…
Gender critics examine “how sexual identity influences the creation and reception of literary works” ("Types of Literary Criticism." 1). This school includes gay-and-lesbian study critics ("Schools of Literary Criticism." A-42). From the gender critic point-of-view, the commercial portrays how a man can be more attractive to a woman by using the old spice body wash. It starts out with a fit man standing in just a towel in a bathroom saying “Hello Ladies” and “if he switched to Old Spice he could smell like he’s me” ("Old Spice | The Man Your Man Could Smell Like." 1). The product is promoted just for men (even though women can use it…
Smell is one of the strongest of the five senses; it also is a key factor that plays huge role in a man’s overall attraction. If a guy smells good, he is almost instantly a more attractive man than he was before his scent could reach you nose. Old Spice advertises its products (body wash) with the ideal man, one who describes himself doing pretty impressive things. This rhetorical analysis is focusing on these topics: why the creator is not believable in the commercial, who the intended audience was, and the questions stated in the rubric.…
The most notable Old Spice commercial, “The Man Your Man Could Smell Like,” while directly addressed to women, contains references to traditional masculine representations and cliche ideals. The Old Spice commercial campaign " Smell Like a Man, Man" relies on its portrayal of the idealized masculine persona to persuade its audience to purchase their Red Zone body wash, while also making a mockery of its own portrayal, captivating its audience to the Old Spice…
“Hey want to smell good and fresh unlike our loser competitors? Well we have the product to freshen up your life once and for all!” Everyday Americans are bombarded with advertisements…
As Watts and Orbe concluded in their research surrounding the Whassup Super Bowl ad campaign, both familiarity and unfamiliarity contribute to the effectiveness of an ad. In this case, examining the Old Spice ad, I, as a viewer was sold because what I saw on the screen; the various forms of luxury and manliness were familiar to me, whether accurate of society, or as a comical twist. Because I was able to associate the various activities the main character in the ad was carrying out with the notion of empowerment, attractiveness and manliness, I understood the ad's message of what could be made of a man who uses this kind of body wash., as well as what kind of man I would be if I smelled like the man in the commercial. The notion of “reproducing the authentic” which Watts and Orbe also attribute to being one of the factors rendering the Whassup ad campaign successful can also be attributed to the success of the Old Spice ad campaign. The Old Spice commercials rely very heavily on visuals to get the message to viewers. These visuals are also a reproduction of what we believe to be authentic. Just as the Whassup guys are believed to truly be slang talking males, the main character in the Old Spice ads is truly seen to be the ultimate male. This perception is based solely on what people believe to be authentic. What makes a man the ultimate, desirable…
Advertisements are a powerful thing. They persuade the reader to think what they want them to think, want what they want them to want and believe what they want them to believe. When a company produces a commercial, their main goal is to get their product they are showcasing to sell. According to BusinessDictionary.com, advertising is, “the activity or profession of producing information for promoting the sale of commercial products or services”. Old Spice is a prominent American brand of male hygienic products. The first Old Spice product was intended for women, introduced in 1937. Old Spice for men followed in 1938. The first advertisement I chose was published in 1945 the advertisement shows a man’s shaving kit with the logo “FOR THAT AMERICAN FEELING OF WELL BEING”. The second advertisement I chose was published in 2010 this advertisement is for a man’s deodorant with the logo “Residue is Evil STOP IT”. The Old Spice advertisements capture men by reaching out to their needs and giving them the ideal of what they should smell like.…
What the cosmetics brand proposes is that men and women will become attractive as soon as they spray their deodorants – the world will become a…