Rhetorical Analysis Old Spice
English Comp
9/19/14
Rhetorical Analysis Old Spice
In early 2010 Old Spice released this ad for body wash. The image shows a buff man riding a white horse on a perfect beach landscape in the rear with the claim “Smell like a Man, Man.” The advertisement attempts to entice and create a memorable impression towards the audience through appealing to pathos. The main goal of the ad is presented in a way that allows men to obtain what is unattainable without this product…the love and adornment of woman. The product Old Spice After Hours has a purpose to sell its product to their audience through exploiting its target audience and market, a hyperbole, and imagery. The target market for this product is easily seen towards men however the visual aspects in the ad targets the female audience hoping to persuade them to get it for their man. The actor played in the ad is Isaiah Mustafa also known by woman as “the Man Your Man Could Smell Like” woman are attracted to there men being manly and Isaiah portrays it very well to get that point across. Now, the image also targets men not as much but still fairly prominent. The imagery and the writing says to men are you good enough to be a man. Do you look and smell good enough for your woman? The purpose of the article is to persuade the audience into buying the product. The purpose is made by the argument don’t you want your man to smell like this and are you good enough for this product. The article also appeals to a persons pathos or makes them feel something is missing from their life that can be fulfilled with this product. The authors of the ad does not use any pressing aspects of life behind there argument which is a flaw to the argument it turns of people off that aren’t mainstream and aren’t impressed by the imagery however brand loyalty to Old spice because it is a major company for men’s hygienic products can sway most into purchase just by that fact. The argument is persuasive to most by lulling woman into a
9/19/14
Rhetorical Analysis Old Spice
In early 2010 Old Spice released this ad for body wash. The image shows a buff man riding a white horse on a perfect beach landscape in the rear with the claim “Smell like a Man, Man.” The advertisement attempts to entice and create a memorable impression towards the audience through appealing to pathos. The main goal of the ad is presented in a way that allows men to obtain what is unattainable without this product…the love and adornment of woman. The product Old Spice After Hours has a purpose to sell its product to their audience through exploiting its target audience and market, a hyperbole, and imagery. The target market for this product is easily seen towards men however the visual aspects in the ad targets the female audience hoping to persuade them to get it for their man. The actor played in the ad is Isaiah Mustafa also known by woman as “the Man Your Man Could Smell Like” woman are attracted to there men being manly and Isaiah portrays it very well to get that point across. Now, the image also targets men not as much but still fairly prominent. The imagery and the writing says to men are you good enough to be a man. Do you look and smell good enough for your woman? The purpose of the article is to persuade the audience into buying the product. The purpose is made by the argument don’t you want your man to smell like this and are you good enough for this product. The article also appeals to a persons pathos or makes them feel something is missing from their life that can be fulfilled with this product. The authors of the ad does not use any pressing aspects of life behind there argument which is a flaw to the argument it turns of people off that aren’t mainstream and aren’t impressed by the imagery however brand loyalty to Old spice because it is a major company for men’s hygienic products can sway most into purchase just by that fact. The argument is persuasive to most by lulling woman into a