REPORT ON ACCESSORIES BENCHMARKING MAHINDRA GENUINE ACCESSORIES Vs OTHER ORIGINAL EQUIPMENT MANUFACTURERS AND THE AFTERMARKET SUBMITTED IN THE PARTIAL FULFILLMENT OF THE DEGREE REQUIRED TOWARDS PGDM UNDER GUIDANCE OF: MR. MOHAN KOLHATKAR BALAJI INSTITUTE OF M0DERN MANAGEMENT Submitted by: Mohammad Anas Izhar Table DECLARATION I MOHAMMAD ANAS IZHAR student of PGDM MARKETING‚ hereby declare that the report entitled “ACCESSORIES BENCHMARKING: MAHINDRA GENUINE ACCESSORIES Vs OTHER ORIGINAL
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formal market research at various locations and asking for customer insights. Company took help of their advertising agency to develop a suitable name. Various brand strategy options were looked into and finally they settled on using Scorpio – from Mahindra brand endorsement to give it new independent product position and also to have positive image of being form the house of Mahindra’s. Various positioning options were evaluated to arrive at one that met the criteria specified by the marketing objectives
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“Delivering Farm-tech Prosperity” A report on the Industrial Visit to Mahindra & Mahindra Ltd Tractor Division Plant‚ Kandivali Submitted by Students of PGDM (2010 – 2012 Batch) Kohinoor Management School Proforma of the Report: Background Introduction to Mahindra The Journey Begins… Hands on Approach to Production (where theory meets practical knowledge) Students Opinion Vote of Thanks Background: After concrete efforts of our Management‚ the students of Kohinoor Management
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Mahindra & Mahindra Limited (M&M) It is an Multinational automobile manufacturing corporation headquartered in Mumbai‚ Maharashtra‚ India. It is one of the largest vehicle manufacturers by production in the Republic of India. It is a part of Mahindra group‚ an Indian conglomerate. The company was founded in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra andJ.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan was formed‚ Mohammed
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LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training A STUDY OF MARKETING STRATEGY AND ANALYSIS OF SCORPIO mHAWK Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by:Atul Simalti University Reg. No.11005058 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR
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Anand Mahindra * Passionate innovator * I call myself a “right brained person.” * The whole feeling in this company has been one of trusteeship. * Innovators are non-conformists. Innovators and entrepreneurs are those who have immense confidence in their capabilities. * If educated properly‚ Indians are second to none in the world. * I worry when times are good. * It’s never only about the money‚ it can’t be. Otherwise I don’t think you can get outstanding results.
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TABLE OF CONTENTS Sr. No | Particulars | Page No. | 1. | Executive Summary – Indian Automobile Industry | 3. | | | | 2. | Mahindra & Mahindra Ltd– Overview | 6. | | | | 3. | Mission and Objectives | 8. | | | | 4. | SWOT analysis | 11. | | | | 5. | Acquisitions | 13. | | | | 6. | Company’s Growth Strategy | 18. | | | | 7. | Conclusion and Recommendations | 24. | | | | 8. | Bibliography | 25. | 1. EXECUTIVE SUMMARY – INDIAN AUTOMOBILE
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Satyam by Tech Mahindra Anshul Bahre Roll Number - eMEP -10-041 1/27/2011 Table of Contents Jan 7th 2009: The day of confession ................................................. 3 The history of Indian IT Industry ...................................................... 4 History of Satyam............................................................................. 5 Indian companies confirm bids for Satyam...................................... 6 Acquisition by Tech Mahindra .............
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The Mahindra Xylo The Mahindra Xylo is a multi-utility-vehicle (MUV) designed and manufactured by Mahindra & Mahindra. The Xylo was launched on 13January 2009 at Nasik. In this new advertisement Mahindra made another attempt to veer away from being seen as just another MUV‚ Mahindra Xylo has come up with a new interpretation of its original proposition of ’The Time of your Life’. ’Happy Legs’‚ the new positioning‚ highlights Xylo’s proposition of space‚ comfort and its innovative features
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CONTENTS CHAPTER NO PAGE NO CHAPTER – 1 2-9 • Introduction • Need for the study • Objectives of study • Scope of study CHAPTER – 2 10-31 • Company Profile • Industry Profile CHAPTER – 3 32-66 • Research Methodology • Primary Data • Secondary Data • Review
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