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TABLE OF CONTENTS

Sr. No | Particulars | Page No. | 1. | Executive Summary – Indian Automobile Industry | 3. | | | | 2. | Mahindra & Mahindra Ltd– Overview | 6. | | | | 3. | Mission and Objectives | 8. | | | | 4. | SWOT analysis | 11. | | | | 5. | Acquisitions | 13. | | | | 6. | Company’s Growth Strategy | 18. | | | | 7. | Conclusion and Recommendations | 24. | | | | 8. | Bibliography | 25. |

1. EXECUTIVE SUMMARY – INDIAN AUTOMOBILE INDUSTRY
Starting its journey from the day when the first car rolled on the streets of Mumbai in 1898, the Indian automobile industry has demonstrated a phenomenal growth to this day. Today, the Indian automobile industry presents a galaxy of varieties and models meeting all possible expectations and globally established industry standards. Some of the leading names echoing in the Indian automobile industry include Maruti Suzuki, Tata Motors, Mahindra and Mahindra, Hyundai Motors, Hero Honda and Hindustan Motors in addition to a number of others.
During the early stages of its development, Indian automobile industry heavily depended on foreign technologies. However, over the years, the manufacturers in India have started using their own technology evolved in the native soil. The thriving market place in the country has attracted a number of automobile manufacturers including some of the reputed global leaders to set their foot in the soil looking forward to enhance their profile and prospects to new heights. Following a temporary setback on account of the global economic recession, the Indian automobile market has once again picked up a remarkable momentum witnessing a buoyant sale for the -first time in its history in the month of September 2009.
At present, about 75 percent of India’s automobile industry is made up by small cars, with the figure ranking the nation on top of any other country on the globe. Over the next two or three years, the country is expecting the
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