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International Marketing Strategies of Hyundai in India

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International Marketing Strategies of Hyundai in India
“International marketing strategies of Hyundai

in India”

[pic]

Sindhu Sharma Bharti

MA DISSERTATION

2008 2 | P a g e

ABSTRACT

The automotive industry has been an industry of rapid growth. It has been successful in providing the best styles, comfort, and powerful engines in the motor vehicles thereby satisfied the human life when it comes to transport with comfort. The design and development of the vehicles produced by the automotive industry is simply awesome. Right since the origin of the automotive industry human life has benefitted from it and it is becoming better and better every day. The automobile sector of India is no exception and has seen drastic change in the last decade. Some of the largest and successful automobile companies in India are Maruti Suzuki Udyog, Hyundai India ltd, Honda India ltd, Fiat India ltd, etc. the completion in this market is sky high. Therefore to survive in such a competitive market every company needs to provide better services than the competitor with almost of the same price as of the competitor, which is not an easy job to do. The development of this sector is developing the economy of India as a whole, which is why government of India is allowing the foreign automobile companies to enter into Indian market with not many formalities.

Competing in the Indian automotive industry is not an easy job as the largest portion of the population is middle class which cannot afford the luxurious vehicles. So, a company needs to analyse the Indian automotive market and should consider the segment strategies carefully. Relying just on one segment of vehicles is very risky in Indian automotive sector. Hyundai Motor India ltd is one of the successful automotive companies


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