CASE STUDY ON – MAHINDRA AND MAHINDRA’S SCORPIO Executive Summary: Mahindra and Mahindra’s Scorpio was started in 1997 with a vision to continue the domination of Utility Vehicle (UV) market in India and also to be a global niche player. Their aim was to make M&M known worldwide for the quality‚ durability and reliability of its products and services. M&M’s share of business was largely from the semi urban and rural markets of India. Even though M&M had a wide variety of products‚ it was lacking
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EXECUTIVE SUMMARY This case addresses the issue of which positioning strategy Mahindra and Mahindra should adopt in order to ensure that all its strategic objectives are met and it garners enough market share to assume the position of market leader once again. This decision is to be taken at a time where the Indian Automobile industry is in a state of change. M & M’s portfolio mainly consists of utility vehicles that are meant for the rural and semi-urban consumer. But these markets are seen to
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How Scorpio brand identity was established? In order to develop distinctive brand identity and to create excitement among customers‚ the company decided to remodel/redesign all its retailing and service network of 150 dealer showrooms across India to reflect vibrancy of brand and company. Company insisted on exclusive sales person for dealing with customers of Scorpio. Television medium was used to communicate emotional benefit and international image to the brand and print media communicated showed
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well known companies like Mahindra & Mahindra‚ Tata Chemicals‚ Rallis India (a seed manufacturing company) and Nagarjuna Fertilizers took up agri businss ventures by setting up their own business models. However‚ most of them had to face problems due to lack of growth. Tata Chemicals‚ Mahindra & Mahindra and Rallis used the concept of a one stop shop for agri products like seeds‚ fertilizers and extension services for farmers. The Shubh Labh venture started by Mahindras had set up 36 centres in 10
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Anand Mahindra (MD) • Revenue: Rs. 37‚026/- Crore (2011) • Employees: 15147 (2011) • Parent: Mahindra Group M&M History Mahindra & Mahindra Limited (M&M) (BSE: 500520) is an Indian multinational automaker headquartered in Mumbai‚ Maharashtra‚ India. It is one of the largest automobile manufacturers by production in India and a subsidiary of Mahindra Group conglomerate. The company was founded in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C
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POSITIONING OF SCORPIO Presented By KushalDey(314SM100 5) INTRODUCTION Mahindra & Mahindra is a flagship company of the Mahindra group based in Mumbai with a turnover of `55 billion. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed. The shares of the company were listed in the Bombay Stock Exchange in 1956. Initially set up to manufacture general-purpose utility vehicles‚ Mahindra & Mahindra (M&M)
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REPORT ON ACCESSORIES BENCHMARKING MAHINDRA GENUINE ACCESSORIES Vs OTHER ORIGINAL EQUIPMENT MANUFACTURERS AND THE AFTERMARKET SUBMITTED IN THE PARTIAL FULFILLMENT OF THE DEGREE REQUIRED TOWARDS PGDM UNDER GUIDANCE OF: MR. MOHAN KOLHATKAR BALAJI INSTITUTE OF M0DERN MANAGEMENT Submitted by: Mohammad Anas Izhar Table DECLARATION I MOHAMMAD ANAS IZHAR student of PGDM MARKETING‚ hereby declare that the report entitled “ACCESSORIES BENCHMARKING: MAHINDRA GENUINE ACCESSORIES Vs OTHER ORIGINAL
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MAHINDRA & MAHINDRA: CREATING SCORPIO GROUP-4 AAKASH | SRIDHAR | NEHA | CHAITANYA | TRISHUL | VIVEK GLOBAL AUTOMOBILE INDUSTRY Industry was dominated by: ◦ Big three(GE‚ Ford and Daimler Chrysler group) ◦ Big two(Volkswagen‚ Peugeot) ◦ Japanese players (Toyota‚ Nissan and Honda) Japanese model : ◦ emphasised on close working relationship with suppliers. ◦ Shorter production period (12-18 months) ◦ Making highest profits per car reeping between ($1400-$2400) U.S automakers: ◦ emphasised
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Mahindra & Mahindra was established on October 2‚ 1945 when K.C. Mahindra visited the United States of America as Chairman of the India Supply Mission. He met Barney Roos‚ inventor of the rugged ’general purpose vehicle’ or Jeep and had a flash of inspiration: wouldn’t a vehicle that had proved its invincibility on the battlefields of World War II be ideal for India’s rugged terrain and its kutcha rural roads. Swift action followed thought. The Mahindra brothers joined hands with a distinguished
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A relationship between a Virgo and a Scorpio is a combination of star signs that are two apart in the Zodiac. Virgo and Scorpio understand each other well‚ and converse well with each other. They share a strong‚ faithful bond with each other. The two signs prefer to spend time with each other‚ rather than with a lot of friends. Virgo and Scorpio are after fame and fortune. Both signs want worldly possessions and social status. They are both reliable‚ inclined to service‚ and helpful to their friends
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