is a sociable man who used to enjoy his career as an art teacher and has sold some of his paintings‚ he also enjoys being in the garden of the independent living unit. Whenever possible he likes to look after the plants in the containers on the patio and the indoor plants positioned around the home. Tom shares the independent living unit with two other people. There are full time carers that support the service users with their activities of daily living. Tom lacks the capacity to make informed decisions
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BTEC National Business Studies - Unit 9 Creative Product Promotion In this task explain the reasons behind the choice of media in a successful promotional campaign The target audience (target market – who is the product or service aimed at) * How to reach the target audience When advertising agencies work with their client companies‚ they use a number of criteria to decide which media to use. These include: * Promotional objectives of campaign * Cost of medium such as T.V. advertising
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When I come to market my business‚ I will seek to create the following marketing materials‚ which can be used in varying ways and for varying purposes. Setup a website‚ which will be included on all of my printed marketing materials. I will also ensure that the website contains the relevant meta tags within it to ensure that it’s listed as one of the primary results in a search when particular criteria is entered (i.e. Stockport childminder). I will also consider periods of Google Paid Searches
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Level 3 Management Accounting Unit 7 CREDIT 10 1 of 2 Contents Page Tasks Pages Task 1 A Explain two methods that compnay uses to to cost a product B Task 2 A Evaluate the break even analysis Task 1 A The two methods that organisation uses to cost a product and determine it’s at any given level
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Explain the communication process that applies to advertising and promotion (P1.1) 2-3 Explain the organisation of the advertising and promotions industry (P1.2) 3 Examine current trends in advertising and promotion (P1.4). 3-4 Explain the role of advertising in an integrated promotional strategy for a business or product decisions(P2.1) 4 Explain branding and how it is used to strengthen a business or product (P2.2) 5 Review the creative aspects of advertising strategy (P2.3). 5 Examine ways of working
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Bethan Katie Dooley Principles of Promotion Learning outcome 3 Tutor: Joan Black 1. Media advertising is a paid for communication that uses the mass media and comes from an identifiable source‚ media advertising is commonly used as part of a bigger running promotional campaign‚ this type of media can be very expensive therefore before an organisation commits to making a TV commercial they should carry out market research on such things such as on potential customers and what their tv watching
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advertising a product in a way that’s creative and effective and that attracts the audience to the product or service. Some agencies manage of the parts of the advertising campaigns. Areas include them performing market research both primary & secondary research and establishing product branding plans by promoting the products or the business name for example and placing them in appropriate locations. Businesses uses professional services that they are skilled at to advertise the product‚ service
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P4 In this task I will be speaking about different types of media and some advantages and disadvantages for them. I will be choosing a national campaign and I will speak about the media types they used and how effective they were for the business. TV Advertisement: A television advertisement (variously called a television commercial‚ commercial or ad in American English‚ and known in British English as an advert) is a span of television programming produced and paid for by an organization‚ which
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Unit 9 – P4 This assignment will focus on one promotional campaign and identify the main target market(s). Then focus on explaining the media used and the reasons behind the choices made. When choosing to develop a new promotional campaign a business would need to consider a few things before they make any decisions. These things are: * Target Market – The target market is one of the most critical things to consider when doing a new campaign. For the target market they have to consider: age
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designed to perfectly fit the palm of your hands‚ position in smart phone industry‚ excellent camera. External factors that affect consumers behaviour to purchase the Iphone are factors such as trends in society‚ friends/peers/ families owning the product‚ previous purchase experience with the same brand leading to satisfaction. (Iphone consumer behaviour): Brand loyal customers make up a lot of the consumers of the Iphone. Some Consumers love to be the first ones to get their hands on the newest
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