P1 Unit 9 Advertising And Promotion
Table of Contents
Topic
Page no.
Introduction
2
Explain the communication process that applies to advertising and promotion (P1.1)
2-3
Explain the organisation of the advertising and promotions industry (P1.2)
3
Examine current trends in advertising and promotion (P1.4).
3-4
Explain the role of advertising in an integrated promotional strategy for a business or product decisions(P2.1)
4
Explain branding and how it is used to strengthen a business or product (P2.2)
5
Review the creative aspects of advertising strategy (P2.3).
5
Examine ways of working with advertising agencies (P2.4)
5-6
Explain primary techniques of below-the-line promotion (P3.1).
6
Evaluate other techniques used in below-the-line Promotion (P3.2)
7
Follow an appropriate …show more content…
Without advertising and promotion the company cannot communicate the message of their product to the target customers. Through advertising the organisations use mass media to communicate the message to a large group of people. This can also be said as above the line promotion. Below the line promotion includes when the organisation is directly involved such as direct mailing and telecommunication. The assignment has been done on extensive research work to find out the various strategies used by organisation for advertising and promotion. The advantages and disadvantages, the competitive edge, …show more content…
For a message to be decoded by a beneficiary the way it was expected by the sender, the sender and receiver need to have regular encounters. As such, a recipient may not interpret a message the way it was proposed to on the off chance that her background and experience vary significantly from the sender 's. A marketer has to be sensitive to the intended audience.
Noise – Noise meddles with or upsets compelling correspondence. This can incorporate a poor TV or radio signal.
Feedback – Feedback is checking and assessing how precisely the expected message is consistently gotten. This is possible by directing statistical surveying. Basically, this includes inquiring as to whether they have seen the message, on the off chance that they review the message, and what their attitude was towards the product.
There are various channels that companies uses in order to communicate their goods or services to customers in the market. BMW for instance uses BMW website, magazine, newspaper, trade shows, billboard, etc. (Elearningportal.com,
Topic
Page no.
Introduction
2
Explain the communication process that applies to advertising and promotion (P1.1)
2-3
Explain the organisation of the advertising and promotions industry (P1.2)
3
Examine current trends in advertising and promotion (P1.4).
3-4
Explain the role of advertising in an integrated promotional strategy for a business or product decisions(P2.1)
4
Explain branding and how it is used to strengthen a business or product (P2.2)
5
Review the creative aspects of advertising strategy (P2.3).
5
Examine ways of working with advertising agencies (P2.4)
5-6
Explain primary techniques of below-the-line promotion (P3.1).
6
Evaluate other techniques used in below-the-line Promotion (P3.2)
7
Follow an appropriate …show more content…
Without advertising and promotion the company cannot communicate the message of their product to the target customers. Through advertising the organisations use mass media to communicate the message to a large group of people. This can also be said as above the line promotion. Below the line promotion includes when the organisation is directly involved such as direct mailing and telecommunication. The assignment has been done on extensive research work to find out the various strategies used by organisation for advertising and promotion. The advantages and disadvantages, the competitive edge, …show more content…
For a message to be decoded by a beneficiary the way it was expected by the sender, the sender and receiver need to have regular encounters. As such, a recipient may not interpret a message the way it was proposed to on the off chance that her background and experience vary significantly from the sender 's. A marketer has to be sensitive to the intended audience.
Noise – Noise meddles with or upsets compelling correspondence. This can incorporate a poor TV or radio signal.
Feedback – Feedback is checking and assessing how precisely the expected message is consistently gotten. This is possible by directing statistical surveying. Basically, this includes inquiring as to whether they have seen the message, on the off chance that they review the message, and what their attitude was towards the product.
There are various channels that companies uses in order to communicate their goods or services to customers in the market. BMW for instance uses BMW website, magazine, newspaper, trade shows, billboard, etc. (Elearningportal.com,