Business: Marketing and Promotional Campaign
BTEC Level 3 National in Business
Unit 9: Creative Product Promotion
Unit code: Y/502/5425
QCF Level 3: BTEC National
Credit value: 10 Guided learning hours: 60
Start Date: 11th January 2012
Interim Date: 7th February 2012
Finish Date: 5th April 2012 Teacher: Mrs C Hamps
Student Name:
Grading Criteria
To achieve a pass grade the evidence must show that the learner is able to:
To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:
To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:
P1 Describe the promotional mix used by two selected organisations for a selected product/service. P2 explain the role of promotion within the marketing mix for a selected product/service.
P3 explain the role of advertising agencies in the development of a successful promotional campaign.
P4 explain the reasons behind the choice of media in a successful promotional campaign.
P5 design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief.
M1 explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives.
M2 explain the advantages and disadvantages of using professional agencies in ensuring promotional success.
M3 provide a rationale for a promotional campaign.
D1 evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation.
D2 evaluate an existing, national marketing campaign.
Unit title
Tutor
Date given out
Final submission
Unit 9 – Creative Product Promotion
Mrs C Hamps
11th January 2012
4th April 2012
Individual tasks will be set weekly deadlines as
Unit 9: Creative Product Promotion
Unit code: Y/502/5425
QCF Level 3: BTEC National
Credit value: 10 Guided learning hours: 60
Start Date: 11th January 2012
Interim Date: 7th February 2012
Finish Date: 5th April 2012 Teacher: Mrs C Hamps
Student Name:
Grading Criteria
To achieve a pass grade the evidence must show that the learner is able to:
To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:
To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:
P1 Describe the promotional mix used by two selected organisations for a selected product/service. P2 explain the role of promotion within the marketing mix for a selected product/service.
P3 explain the role of advertising agencies in the development of a successful promotional campaign.
P4 explain the reasons behind the choice of media in a successful promotional campaign.
P5 design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief.
M1 explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives.
M2 explain the advantages and disadvantages of using professional agencies in ensuring promotional success.
M3 provide a rationale for a promotional campaign.
D1 evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation.
D2 evaluate an existing, national marketing campaign.
Unit title
Tutor
Date given out
Final submission
Unit 9 – Creative Product Promotion
Mrs C Hamps
11th January 2012
4th April 2012
Individual tasks will be set weekly deadlines as
Bibliography: Use the Harvard referencing style to record all resources you have used You begin with the author’s surname – comma – and initials followed by a full stop. Then the year of publication in brackets. Then the book title, either underlined or in italics – comma. The place of publication – comma. Finally the publisher of the book – full stop. e.g. Stretch, B. (2007) BTEC National Health and Social Care, Oxford, Heinmann Education Limited.