for a selected product or service. Promotional Mix The entire purpose of promoting products is to create awareness‚ persuade and inform customers about your product or service while identifying key features compared with competitive products. There are many benefits of performing successful promotion such as increasing sales and acquiring a greater market share‚ showing your products features and exposing competitive product’s flaws‚ teaching the market benefits of your product‚ explaining different
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BUSINESS UNIT 9: CREATIVE PRODUCT PROMOTION Assignment Brief Title: Creative product promotion Date set : 23TH April 2015 Handing Dates : 30 TH JUNE 2015 Learning Outcomes On completion of this unit a learner should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional campaign. Assignment 1 – The Role of Promotion Assignment
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Unit 9:exploring creative product promotion P4: explain the reasons behind the choice of media in a successful promotional campaign. Brandon Baumgart IBS 1c P4 Version 3 30 may 2012 Mrs. Daymond From mouth-to-mouth to TV and Internet. In 1886 when coca cola started they didn’t had TVs‚ radios and Internet to tell people they have invented something new. So everything was from mouth-to-mouth‚ through the flyers‚ the newspapers or big wall paintings on high buildings. Later they
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with regard to fashion and foods world and the various marketing strategies they apply to the products they manufacture. Marks and Spencer plc (also known as M&S) is a British retailer headquartered in the City of Westminster‚ London‚ with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products. M&S was founded in 1884 by Michael Marks and Thomas Spencer in Leeds. The Promotional Mix
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P4 The most important reason why certain media methods will be selected is the target audience. In every promotional campaign should the target audience be at the centre of the campaign. This is because a company would like to target their target audience with the promotional campaign. Therefore an agency will start with defining the target audience. As second they will consider on how to reach this target audience. a lot of questions will rise when we ask : How to target a particular target group
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Explore the impact of social media on the ways in which organisations promote their products and services and exploring the ways organisations can use social media. There are many ways to interact with customers and promote products/services using social media as it becomes more and more popular with the public across the world. Using social media for marketing can help small organisations gather more customers from a wider spectrum. Many customers already interact with other company’s using social
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seen more than any other media. Not everyone that views the commercial is going to buy the product that is being advertised but the odds increase with a larger audience. TV advertising reaches a large audience. It also allows you to target certain customers‚ this is done by placing the ads on certain channels where the product being advertised may appeal to the person viewing the channel‚ for example a product marked to older men and women might be more successful if used in prime time or after hours
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groups‚ offering to let other members add them as friends and then delete them for Whopper Sacrifice purposes. In an interview‚ Brian Gies‚ vice president for marketing for the fast-food chain; Burger-King‚ said Burger King intended to limit the promotion to 25‚000 Whopper coupons. I think he did this because he doesn’t want to lose too many burgers for one‚ and also because that is a lot of people who have just put Burger King in their good books and this should lead to good word of mouth and should
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and security. The right to a sustainable livelihood. The right to essential services‚ the right to be heard the right to equality. Describe the different types of advertising the company uses to promote its products/services Advertising: promoting their business to boost the sales of the products/services. Advert- they have a TV advert which is easily accessible on YouTube or on their website‚ the TV advert is not played on live TV. There are many reasons for this‚ this may be because they did not
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computers for business department or unit and other service is automatic requisition and processing order if user has to buy a computer. It also uses electronic procurement tools which is designed their procurement model which is shared with business partners like British Airways‚ the main aspect of this model is electronic tendering for bidding. It uses electronic tendering when buying components for their products. Dell uses e-collaboration for shipment of products and business partners are UPS‚ Fedex
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