Unit 9 - Product and promotion, Pass 1
Task
Definitions
Team Sport Karting
Oxfam
Brief background/history of each organisation
Indoor go karting organisation with 13 tracks across the uk. They run many different events from birthday parties to team building racing. Was founded in 1990, with the first track being formed in Guildford. The original name of the organisation was Go-Karting for fun.
This organisation is a charity that wants to beat poverty, they believe in putting the people first. They opened the charity to receive money to help people that needed help the most.
Aims of the company
Objectives of the company
Aim: an aim is a long term goal which is set up by the business.
Objective: short term goals which allows the business to be able to achieve their aims.
Aims: to allow the public to be able to enjoy go karting at a reasonable price and in a safe environment.
Objectives: to expand their business to reach out to a wider audience, to set their prices at a reasonable price so that people of all income can enjoy their service.
Aims: to save lives by responding aid during emergencies, for people to be able to work their way out of poverty and to have a lasting change.
Objectives: to give people the right to life and security. The right to a sustainable livelihood. The right to essential services, the right to be heard the right to equality.
Describe the different types of advertising the company uses to promote its products/services
Advertising: promoting their business to boost the sales of the products/services.
Advert- they have a TV advert which is easily accessible on YouTube or on their website, the TV advert is not played on live TV. There are many reasons for this, this may be because they did not feel that the cost of playing the advert is beneficial.
Advertisement – Oxfam tend to use the cheapest form of advertisement so they can make the most money for the organisation. Oxfam use TV advertisement this is because they believe that this reaches a wide audience of people,
Definitions
Team Sport Karting
Oxfam
Brief background/history of each organisation
Indoor go karting organisation with 13 tracks across the uk. They run many different events from birthday parties to team building racing. Was founded in 1990, with the first track being formed in Guildford. The original name of the organisation was Go-Karting for fun.
This organisation is a charity that wants to beat poverty, they believe in putting the people first. They opened the charity to receive money to help people that needed help the most.
Aims of the company
Objectives of the company
Aim: an aim is a long term goal which is set up by the business.
Objective: short term goals which allows the business to be able to achieve their aims.
Aims: to allow the public to be able to enjoy go karting at a reasonable price and in a safe environment.
Objectives: to expand their business to reach out to a wider audience, to set their prices at a reasonable price so that people of all income can enjoy their service.
Aims: to save lives by responding aid during emergencies, for people to be able to work their way out of poverty and to have a lasting change.
Objectives: to give people the right to life and security. The right to a sustainable livelihood. The right to essential services, the right to be heard the right to equality.
Describe the different types of advertising the company uses to promote its products/services
Advertising: promoting their business to boost the sales of the products/services.
Advert- they have a TV advert which is easily accessible on YouTube or on their website, the TV advert is not played on live TV. There are many reasons for this, this may be because they did not feel that the cost of playing the advert is beneficial.
Advertisement – Oxfam tend to use the cheapest form of advertisement so they can make the most money for the organisation. Oxfam use TV advertisement this is because they believe that this reaches a wide audience of people,