Unit 9 P6 Principles Of Promotion
Bethan Katie Dooley
Principles of Promotion
Learning outcome 3
Tutor: Joan Black
1. Media advertising is a paid for communication that uses the mass media and comes from an identifiable source, media advertising is commonly used as part of a bigger running promotional campaign, this type of media can be very expensive therefore before an organisation commits to making a TV commercial they should carry out market research on such things such as on potential customers and what their tv watching habits are, by carry out this research it will help to make the campaign as successful as possible by reaching its desired/selected audience at their prime TV watching times.
(b)
There are several types of media advertising …show more content…
The seller promotes the product/service to the consumer through their attitudes shown towards the products and by using their specialist knowledge.
(b)
One to one selling, is a personal situation, often the sales person will personalise the products benefits and features to suit your personal wants and needs., the sales message for each individual customer will change. Boots often use one to one selling when promoting makeup and fragrance goods, often a member of staff will try and sell a product to the potential consumer by applying their makeup professionally, in order to entice you into making a purchase, they will also advice customers on products which may potentially go with other products , products that the customer necessary doesn't really …show more content…
An exhibition is an organised event, where companies showcase their products and services, usually knowledgeable staff from the organisation provides Information on the products and services that the organisation provide. Recently Boots have been showcasing their products, through their own 'big beauty event' which has been taking place in a host of towns and cities around the UK. It has allowed consumers to receive beauty tips from expects, as well as receive free makeovers and hairstyling, Boots have also been giving away free exclusive giveaways, which has helped to promote products what Boots offer in their shops and online store.
A sponsorship is the provision of money or equipment with external parties to create an awareness of a brand, it builds up an image for an organisation. Boots are in sponsorships with 'This morning on ITV', recently Boots and This Morning entered into partnership, with the aim to work together to help people 'get ready to face their day with confidence' this has allowed Boots to promote their products, in short advertising
Principles of Promotion
Learning outcome 3
Tutor: Joan Black
1. Media advertising is a paid for communication that uses the mass media and comes from an identifiable source, media advertising is commonly used as part of a bigger running promotional campaign, this type of media can be very expensive therefore before an organisation commits to making a TV commercial they should carry out market research on such things such as on potential customers and what their tv watching habits are, by carry out this research it will help to make the campaign as successful as possible by reaching its desired/selected audience at their prime TV watching times.
(b)
There are several types of media advertising …show more content…
The seller promotes the product/service to the consumer through their attitudes shown towards the products and by using their specialist knowledge.
(b)
One to one selling, is a personal situation, often the sales person will personalise the products benefits and features to suit your personal wants and needs., the sales message for each individual customer will change. Boots often use one to one selling when promoting makeup and fragrance goods, often a member of staff will try and sell a product to the potential consumer by applying their makeup professionally, in order to entice you into making a purchase, they will also advice customers on products which may potentially go with other products , products that the customer necessary doesn't really …show more content…
An exhibition is an organised event, where companies showcase their products and services, usually knowledgeable staff from the organisation provides Information on the products and services that the organisation provide. Recently Boots have been showcasing their products, through their own 'big beauty event' which has been taking place in a host of towns and cities around the UK. It has allowed consumers to receive beauty tips from expects, as well as receive free makeovers and hairstyling, Boots have also been giving away free exclusive giveaways, which has helped to promote products what Boots offer in their shops and online store.
A sponsorship is the provision of money or equipment with external parties to create an awareness of a brand, it builds up an image for an organisation. Boots are in sponsorships with 'This morning on ITV', recently Boots and This Morning entered into partnership, with the aim to work together to help people 'get ready to face their day with confidence' this has allowed Boots to promote their products, in short advertising