example a customer could object‚ “This is a really nice jacket‚ I’ll come back later‚” an appropriate response from a salesperson from Lychee Lou would be‚ “This one has been one of our best sellers‚ we’ve sold out of it once already and I foresee it selling out again‚” this statement encourages the customer to buy the jacket because now he/she is convinced it may go out of stock. It is important to listen carefully to the customer’s complaints so the customer feels as though he/she is being heard. Listening
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strategy of selling luxury goods and focusing on richer part of society is main disadvantage‚ particularly in current economy. Expanding products offer and attracting younger clientele should show positive results in near future. Also we recommend launching an on-line store to fill the gap and reach new customers. Introduction This report will look at: Yedo’s competition Expanding store offer Overseas expansion Benefits of on-line store Age targeting Findings 1. Yedo is selling luxury goods
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Summary Marketing Myopia This article provides basis for how to ensure continuous growth of a company. It also explains the misconception that marketing and selling a product is same thing. In actual both are different in spirit. Selling the product focuses on need of the seller and converting it into cash. While marketing is customer oriented it deals with satisfying the needs of the customers by means of product and the whole cluster of things associated with creating‚ delivering and finally consuming
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equates to about 2666 units ($400M/$150K). **Assumption: Average price of ultrasound for mid-tier general imaging customer = $150K * The $36M investment can be recovered by selling 343 units within a 2 year period ($36M/$120K-$15K = 343 units). **Cost is based on a multiplier of 8 then mc*8 = $120K‚ therefore‚ mc = $15K * Selling 343 units within a year or two represents a market share between 6.4%-12.8% (172 units/2666 and/or 343 units/2666) which is not unrealistic based on the fact that Japan
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coupons from a local herbal chain store accused of selling mouldy jelly had a frustrating time trying to get through to its hotline yesterday. Hoi Tin Tong said yesterday any customers who wanted a refund of their coupons could call its hotline during office hours‚ but the line was engaged all day. It came after allegations this week from a former shareholder of the company that its workers were cleaning off mould-covered jelly before selling it as fresh. They were followed by a university study
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for each product line. The question of Blue Ridges’ management is to advise them on the potential of using strategic cost analysis in assessing the profitability of their customers’ accounts. Potential behavioural implications on the marketing and selling personnel arising from using ABC in costing distribution‚ marketing and customer support functions should also be discussed. 2. Approach & assumptions The assignment of the manufacturing costs (manufacturing towels‚ customising and other factory
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MIS helps automate and streamline all of its daily business operations‚ gather sales data‚ adjust deliveries of parts; and assists production units to make exactly the right amount of vehicle models‚ color‚ and option packages which are actually selling in dealer showrooms. In short‚ MIS helps the auto manufacturer to anticipate the quantum and the type of new vehicles to manufacture. MIS also helps the auto manufacturer to deal with its inventory of parts. The output would consist of orders to suppliers
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coffee market. Find out what are they doing in terms of marketing (price‚ advertising‚ promotion)‚ production (how the new product is different from the competitor’s‚ what values have you added in the product for the customers)‚ selling (is the company following any powerful selling technique)‚ customers (why customers would choose your product or service rather than the competition ’s‚ both now and in the future). 300 words Via in competition Guideline: Compare Via with other similar products in
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to become successful salespersons (How do I get started) (Jones‚ 2009) Weaknesses Mary Kay relies on Individual Beauty Consultant experience in sales of direct selling profits. Most customers wish to receive their products when the item has been purchased. Time constraints‚ prevents some customers from purchasing. Most people begin selling to the family members‚ but when they have exhausted sales to their family they have a hard time reaching out to the public for sales and creating new Individual
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Company Analysis Mediquip S.A.‚ a subsidiary of Technologie Universelle‚ is a manufacturer of CT scanners‚ X-Rays‚ ultrasonic‚ and nuclear diagnostic equipment. Their competitors consist of other European companies such as Sigma FNC‚ Eldora‚ Magna‚ and Piper. Even though Mediquip is a fairly new player in the medical equipment market compared to their competitors‚ they hold a global reputation for having advanced technology and proficient after sales service. Mediquip’s sales organization consisted
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