PROJECT REPORT ON “Consumer Acceptability & Brand Images of Parag & Amul in Lucknow.” 2010 ctives : 1. To acquire a better understanding of business environment under the professional guidance of practicing. 2. The practical experience acquired in the business concern with the theoretical knowledge received in classrooms and apply them in actual business situations soon after the completion of PGDM program. 3. To perform a propose
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How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚
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mapping with respect to Amul frozen products.” Without consumer behaviour’s understanding it makes gaining more customers difficult‚ Especially in today’s competitive world. It also helps when you want your customers to buy more from your business. Their buying behaviour is one of the elements you need for a customer profile. Customers base their buying decisions on both rational and emotional reasons. Getting your customers to have an emotional attachment to your brand is one of the keys to keeping
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mobile industry. Through this‚ products improve as well its the Brand image‚ which attract customers to heighten their desire to purchase the product. As answer to these changes many Cell Phone companies are doing their best to cater to the varying needs of the present day Cell Phone users. And Cherry mobile adapt to these changes. Since not all people can afford to buy latest cell phones due to global crisis. Most of the consumers are becoming wise and practical in their buying decision. Not only
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SYNOPSIS A comparative analysis on the distribution network of Amul & Parag Dairy Products‚ in Kanpur city OBJECTIVE OF THE STUDY The most important objective of the project is that it is obligatory on the part of the student of M.B.A. program to undergo the convention of the business administration in the partial fulfilment of M.B.A. degree besides‚ project study is a sort of practical training of eight weeks thus the student are benefited by undertaking such a study as it helps organization
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Impact of Brand Image and Advertisement on Consumer Buying Behavior Impact of Brand Image and Advertisement on Consumer Buying Behavior Muhammad Ehsan Malik‚ Muhammad 1 2 Mudasar Ghafoor‚ 3Hafiz Kashif Iqbal‚ 4Qasim Ali‚ 4Hira Hunbal‚ 4Muhammad Noman and 4Bilal Ahmad 1Institute of Business Administration (IBA)‚ University of the Punjab‚ Lahore‚ Pakistan Dean Economics and Management Sciences‚ University of the Punjab‚ Lahore‚ Pakistan 2School of Business‚ University of Dundee‚ Scotland‚ United
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AMul Type : Cooperative Founded: 1946 Headquarters: Anand‚ India Industry: Dairy Revenue: $868 million USD (06-07) Employees: 2.41 million milk producers. HISTORY Gujarat Cooperative Milk Marketing Federation (GCMMF) is India’s largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for
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A REPORT ON “Measuring the potential of Amul frozen products penetration in Jaipur” Amul Gujarat co-operative milk marketing federation ltd.(GCMMF) Submitted to: Submitted by: Mr. Prashaant Sharma Krishna Kant Sharma (Executive‚ Amul Jaipur) Roll no.- P12039
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target customers needs and wants. Understanding the consumer behavior and consumers is never simple. Consumers may say one thing but do another. They may not be in touch with their deeper motivations. They may respond to influences that change their minds at the last minute. Studying customers provides clues for developing r new products‚ product features‚ prices‚ channels‚ messages and other marketing mix elements. Marketers have researched consumer behavior for many years‚ and many articles have
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The Lucknow Metro is a proposed rapid transit system in the city of Lucknow‚ India.Lucknow Metro Rail Corporation Limited or LMRC is responsible to build and operate this network.[1] The metro project will be the most expensive public transport system in the state of Uttar Pradesh‚ costing 12‚500 crore (US$2 billion). It will provide speedy mass transport and help in de-congesting city roads.[2][3] The proposed metro rail network was planned to consist of two corridors: North-South and East-West
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