SWOT Analysis Of Mary Kay And Avon Beau
Mary Kay is a privately held company which is engaged in direct sales of skin and color cosmetics products The company operates in more than 35 countries . Its headquarters is in Dallas Texas. It employs more than 4500 people. The company generates more than $3,000 million annually. Mary Kay is a privately held company and does not publish its financial statements.
Strengths
Mary Kay’s products are scientifically created and is approved by the FDA to clean, protect and enhance the skin.
Product safety is their highest priority, and the company will conduct test to ensure the safety of the products.
The company will staff laboratories with experts in the field of toxicology, pharmacology, microbiology, chemistry and biochemistry, as well as board-certified dermatologist and ophthalmologists.
The company will not use any ingredient until it has been proven safe and effective, and will go beyond what is required by law for product safety (Brown).
The company will train Individual Beauty Consultants and provide, Career Conferences, Seminars, Leadership Conferences, and Special retreats to help the consultants to become successful salespersons (How do I get started) (Jones, 2009)
Weaknesses
Mary Kay relies on Individual Beauty Consultant experience in sales of direct selling profits.
Most customers wish to receive their products when the item has been purchased. Time constraints, prevents some customers from purchasing.
Most people begin selling to the family members, but when they have exhausted sales to their family they have a hard time reaching out to the public for sales and creating new Individual Beauty Consultants.
Opportunities
Mary Kay products specialize in offering skin care for the family, protection for the youth, and skin care for men.
The company employs women and men to gain extra income and the creation of a business. The company has the opportunity to expand into to a global environment.
The growth of the company will produce a prosperous
Strengths
Mary Kay’s products are scientifically created and is approved by the FDA to clean, protect and enhance the skin.
Product safety is their highest priority, and the company will conduct test to ensure the safety of the products.
The company will staff laboratories with experts in the field of toxicology, pharmacology, microbiology, chemistry and biochemistry, as well as board-certified dermatologist and ophthalmologists.
The company will not use any ingredient until it has been proven safe and effective, and will go beyond what is required by law for product safety (Brown).
The company will train Individual Beauty Consultants and provide, Career Conferences, Seminars, Leadership Conferences, and Special retreats to help the consultants to become successful salespersons (How do I get started) (Jones, 2009)
Weaknesses
Mary Kay relies on Individual Beauty Consultant experience in sales of direct selling profits.
Most customers wish to receive their products when the item has been purchased. Time constraints, prevents some customers from purchasing.
Most people begin selling to the family members, but when they have exhausted sales to their family they have a hard time reaching out to the public for sales and creating new Individual Beauty Consultants.
Opportunities
Mary Kay products specialize in offering skin care for the family, protection for the youth, and skin care for men.
The company employs women and men to gain extra income and the creation of a business. The company has the opportunity to expand into to a global environment.
The growth of the company will produce a prosperous