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Lychee Lou: Case Study

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Lychee Lou: Case Study
For example a customer could object, “This is a really nice jacket, I’ll come back later,” an appropriate response from a salesperson from Lychee Lou would be, “This one has been one of our best sellers, we’ve sold out of it once already and I foresee it selling out again,” this statement encourages the customer to buy the jacket because now he/she is convinced it may go out of stock. It is important to listen carefully to the customer’s complaints so the customer feels as though he/she is being heard. Listening carefully includes being attentive, maintaining eye contact, and to let the customer speak. Acknowledging the objections demonstrates that the salesperson understands and cares about the customer’s concerns. “I really like the style …show more content…
It involves selling customers other items that will ultimately save time and money or make the original purchase more enjoyable. A jacket is typically worn in colder months or late at night when the temperature. A salesperson at Lychee Lou could use suggestion selling to sell a long sleeve shirt and a pair of jeans that can be worn during cold temperatures. The customer benefited by having several pieces to make one outfit or several pieces. The salesperson benefits by gaining personal satisfaction due to pleasing the customer. The business benefits by receiving a good reputation from the customer. A swimming suit can be worn at a beach or a swimming pool. Whether one is going on a vacation or just spending a day at the beach, a salesperson at Lychee Lou can use suggestion selling to sell a swimming suit cover and a beach bag. The swimming suit cover gives the outfit a fun look, but conveys a sophisticated look. The matching flip flops complete the look to any poolside/beachside outing. Sandals are usually worn in the warm months of summer. The customer has now benefited by owning a complete summer ensemble. The salesperson has benefited the commission from the sale. The business benefited by having fewer expenses by suggestion selling. A salesperson from Lychee Lou can use suggestion selling to sell a swimming suit and a beach bag. The swimming suit compliments the sandals for a summer ensemble and the beach bag is a necessity to carry sunscreen and reading material. The customer now has the luxury of having a beach-ready outfit. The salesperson has the benefit of being viewed as an effective salesperson. The business has the benefit of earning new

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