Name: Lam Thanh Tung SWOT of Cyclermate Strengths: The company has skillful engineers who are expert of producing traditional bike. The high quality of handmade products is one of the advantages which create the reputation of this company. The world-mouth reputation is also a factor make this company successful. The company has abundant space to expand and grow the productivity. They also have a number of loyal customers who can bring a lot of profits. They take advantages of the relatively low prices
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Description of Macy’s business‚ market and innovation competitors They analyze a large amount of different data points‚ such as out-of-stock rates‚ price promotions‚ sell-through rates etc. and combine these with SKU data from a product at a certain location and time as well as customer data in order to optimize their local assortments to the individual customer segments in those locations. Competitive advantage and innovation results Macy’s is using the Differentiation Strategy according to the
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Q 01: Describe Abou Shakra in terms of the value it provides for customer. Ans: Abou Shakra has managed to maintain its own identity by having satisfied customer over the years. It was only possible as it followed some values since its inception to uphold its true identity as a restaurant. These values are as follow – Advantage - As a new restaurant when it started‚ it had to compete with the whole market as there was not many different cuisines available like now. So the competitive market necessitate
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Romina Ivanova Class: 3A Student Number: 12093696 Week: 3 How do the process strategies of eBay and McDonald’s differ‚ and how do their choices relate to customer- introduced variability? The process strategy of McDonald’s involves high customer contact‚ because there is face-to face contact with the customers. In the same time‚ the products which McDonald’s offers are standardized‚ the customization level is low. On the other hand eBay has low customer contact‚ because eBay just enter in the system
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Emilie Blanc October 14th Spectrum Brands Case Brief 1. Assess the Spectrum organization and each of the markets in which the company now operates. What are the key elements from each industry about which Falconi should be concerned? Key elements to be concerned Batteries Consumers look for convenience and quality Market leaders: Duracel and Energizer (80% market share) adaptation to consumer needs and valuable negotiating power with retailers Flat growth of the market (1-2% annually) but
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Cost-Benefit-Analysis. In order to choose the best strategy that leads to our business goal‚ we ha have conducted Cost-Benefit-Analysis on the offering of Freemium account to potential customers to attract them and lead to buy the Premium Service. We had in mind that searching for and getting new customers for the business is expensive and beneficial. So we decided to invest on building a lasting and profitable business customer base‚ and instill trust into customers by offering an exceptional customer
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MAIN CHARACTERISTICS OF A MARKETING ORIENTATED ORGANIZATION Marketing-oriented organization is defined to have characteristics as having FOCUS ON CUSTOMERS and the customers are regarded as top of organization chart. Continuous analysis of the marketplace helps them to adapt‚ promote‚ and differentiate their products and service to meet customers’ needs (Enterprise automation group‚ accessed 2009). Through satisfying customers‚ these organizations can get PROFITS. The STRUCTURE of marketing-oriented
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Case #1 Executive summary Our company operates in a small but lucrative market. We make expensive hi-tech widgets. Due to one of the broadest product portfolios in the market we have a sustainable‚ long-term relationship with our customers. The market we operate in is narrow from both customers and competitors’ perspective. At this point in time we command approximately 40% market share‚ while our closest competitor holds 25%. The remaining 35% is divided between 6 other major competitors. From
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Executive Summary The comprehensive document is an overview of Fastenal Canada LTD and how it relates to sales management. The document first provides an introduction to the problem and company background of Fastenal‚ which includes a description of various views of Fastenal. It further goes into detail about the recommendations that relates to the two main parties involved‚ which are the customers and the company itself. The document also includes an in-depth implementation plan‚ which
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As a result of the recent meltdown in mortgage-backed securities market‚ C&B’s changed its internal processes so as to react competitively and increase its market share. Two key changes occurred: the creation of a Key Account Team (KAT) and the restructuring of the division-wide performance management system‚ which would help determine a salesperson’s annual compensation. Although there are some disadvantages to the new system‚ Winston should recommend the KAT concept to other regional managers
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