"Consultative selling" Essays and Research Papers

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    Alpen Bank Analysis

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    Key Issues Even though there is no guarantee for a desired 5 million Euro annual profit‚ Carle and the upper management have to make a final decision on the credit card launch in Romania. The issues Alpen bank has to address are: * Positioning – What is the target market; most affluent current customers and/or the growing middle class customers. Once the target market is determined Alpen has to determine what the best way of customer acquisition is: should they go for all entries presented

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    Bus/210 Week 6 Job Fair

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    PC Repair Geri Bell BUS/210 April 3‚ 2011 Ken Harrell I created my brochure for the company that I created in week 4 which was PC Repair. This company is a computer repair business for local people and small businesses. In creating the brochure I had to make sure that the prospective applicant was aware of the benefits of working for this company. I also had to make sure that the prospective applicant was aware of how this company is one of the current trendsetters in the world‚ as far

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    Double Jeopardy The theory of Double Jeopardy is described as a behavioural phenomenon which relates to the size structure of a market (Bandyopadhyay‚ Gupta & Dube 2005). This indicates that in any given time a smaller brand typically has fewer buyers compared to those of a larger brand as larger brands often have a higher percentage of penetration and market share (Ehrenberg‚ Goodhardt & Barwise 1990). A brand with more market share indicates that consumers purchase these brands more frequently

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    Progressive Hbs

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    1. Should Robert McMillan roll out Autograph nationally? Why or why not Dear Mr. McMillan‚ In this e-mail‚ I will expose my opinion about the question whether or not to expand the Autograph on the national level. Summarizing all the information provided‚ I came to a conclusion that we should not roll out Autograph nationally at this point of time. Such a strong opinion of mine is mainly based on the point that I don’t think Progressive will make profit from this system. It is a very

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    Case-Study-Mccafe

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    Case Study: McCafe Change is brewing for fast-food giant McDonald’s. In their quest to capitalize on a multi-billion-dollar coffee industry‚ most franchise owners have ordered up “McMakeovers” for their restaurants. Vision Builders was tapped to renovate nearly a dozen local locations to include “McCafes”: same basic menu‚ same quick service‚ but with a whole new look and feel. Tight deadlines‚ shifting work conditions‚ and McDonald’s open-allnight policy at several spots served up a super-sized

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    The objective of such an analysis is to investigate how the organisation needs too form its strategy in order to develop opportunities in its environment and protect itself against competition and other threats (Lynch‚ R 1997). The report will use the Porter Model to give an idea what kind of influences exists and how a company can deal with it. Fig. 3 Porter′s Five Forces Model Bargaining power of suppliers Source: see Chapter 7 To what extend have the suppliers of NEXT power over the company

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    Gupe

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    1. Majority of the customer are satisfied with the quality but not with the service. 2. Ordering process is very easy along with that paper work of UltraTech is very comfortable for customers than other competitors. 3. Majority of the company people did not stick to their commitment regarding delivery of TM . 4. Company takes more order then their plant actual production. 5. Small orders are not consider. 6. No proper attention towards customer problems. 7. Proper coordination

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    30-60-90 Days

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    30 Days • The 30-day section of your plan should include tasks like initial meetings with managers‚ teammates and staff (if you’re in a supervisory position). Also include completion of required company training along with your goal for test scores and ratings. Setting up communications like voice mail and email as well as learning the company’s protocol for each is part of the 30-day plan. If there are certain skills you lack‚ plan to show how you’ll work to gain them in this section. Sales positions

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    Agfunds Case

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    TO SUSTAIN OR...REFRAIN? AGFUNDS CASE TABLE OF CONTENTS TABLE OF CONTENTS 2 INTRODUCTION 3 PROBLEM DEFINITION 3 ANALYSIS 3 CONCLUSIONS & RECOMMENDATIONS 4 BIBLIOGRAPHY 4 APPENDICES 5 INTRODUCTION Agfunds is a financial services company based in Houston‚ dedicated to providing account¬ing services for farmers and farmer-owned cooperatives. AgFunds is a large investment firm‚ which relies on their competitive training programs to produce fully licensed‚ motivated sales representatives

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    Club It Part 1

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    Club IT‚ Part 1 Cindi Burgard XBIS 219 November 25‚ 20012 Jayson Sayers Club IT‚ Part 1 Located in the center of downtown is a new night club called ClubIT. The owners Ruben Keys and Lisa Tejeda also operate this new club. After graduating with business administration degrees in 2005 they have finally realized their dream of being business owners. Ruben plays the drums and Lisa plays the violin so both have a passion for music. Their club caters to a broad base of customers‚ ranging from

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