Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” SUBMITTED TO Abdullah Mohammed Ibrahim Assistant Professor Department of Business administration Northern Bangladesh University SUBMITTED BY Name ID Section Semester Subrata Karmakar BBA 080202759 B Spring 2011 Nazmul Hasan Zubran BBA
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SYNOPSIS “MARKET RESEARCH AND ANALYSIS OF BAJAJ PULSAR 150” LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT SUBMITTED TO: Ms Sikha Singh SUBMITTED BY: SECTION- C GROUP-7 SURYADEEP JAIN -158 ADITYA GOEL- 161 SAYAK RAY-159
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War of Attrition – KFC Vs McDonald’s War of attrition arises when two or more parties compete with each other for a resource; each competitor losing money hoping that the competitor will eventually give up and exit. To illustrate war of attrition‚ I am going to use the example KFC and McDonald’s competition for the Indian fast food market. With high growth in India and changing food patterns of urban Indian families‚ the Indian fast food market was forecasted to reach $4bn by 2014. Both KFC
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KHANDELWAL COLLEGE OF MANAGEMENT STUDIES A MARKET SURVEY REPORT On SATISFACTION TOWARDS THE RIDER ON THE YOUNG BAJAJ BIKE SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE BACHELOR OF BUSINESS ADMINISTRATION. SUBMITTED BY UNDER GUIDANCE CERTIFICATE Date……………… ACKNOWLEDGEMENT I would like to take this opportunity to express my deep gratitude to all those who‚ directly
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HIGH LEVELS OF ATTRITION IN THE INDIAN INTERNATIONAL CALL CENTRE INDUSTRY- “Generating higher levels of employee commitment in call centres is a critical factor to their successful operation. A high level of employee commitment in an organization can have beneficial consequences‚ resulting in lower absenteeism‚ higher performance and lower employee turnover (Mathieu and Zajac‚ 1990). Research also identifies commitment as a consequence of personal variables‚ role clarity and supportive
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style through material possession. Brand personality is the outcome of two important elements‚ what the marketer wants the customers to think and feel about the brand and what customers actually think and feel about the brand. Brand personality is different from brand image; while brand image represents the physical and functional aspects of the brand the brand personality is associated with the emotional aspect of it. Brand personality plays an important role in development of brand equity. The brand
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(GROUP 17) Contents Bajaj Auto ................................................................................................................................................ 3 About Bajaj Auto ................................................................................................................................. 4 Two wheeler Industry ......................................................................................................................... 5 Bajaj Pulsar...............
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CHAPTER-I INTRODUCTION A motorcycle (also called a motorbike‚ bike‚ or cycle) is a single-track‚ engine-powered‚ two-wheeled motor vehicle. Motorcycles vary considerably depending on the task for which they are designed‚ such as long distance travel‚ navigating congested urban traffic‚ cruising‚ sport and racing‚ or off-road conditions. Motorcycles are one of the most affordable forms of motorised transport in many parts of the world and‚ for most of the world ’s population‚ they are also the
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1 Know different types of schools in the education sector. 1.1 Identify the main types of state and independent schools. There are many different types of schools in the education sector. There are state schools which are funded by the local authorities and are also known as mainstream schools. They all have to follow the national curriculum and include Community schools‚ Voluntary schools of which there are 2 types‚ controlled and aided‚ Foundation and Trust schools and also Specialist
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Human Resources In Indian Business Process Outsourcing Organizations- Attrition. Is there any solution? Business Process Outsourcing (BPO) is likely to be the next big thing for services in this decade. The industry is very diverse‚ with several sub-segments‚ each displaying its own unique characteristics. The BPO players need to be excellent in every facet of operations as the market is highly competitive at every level and re-defining itself every day. Being a People-Centric industry what are
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