Bajaj Bikes and Customer Satisfaction
KHANDELWAL COLLEGE OF MANAGEMENT STUDIES
A
MARKET SURVEY REPORT
On
SATISFACTION TOWARDS THE RIDER ON THE YOUNG BAJAJ BIKE
SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE
DEGREE BACHELOR OF BUSINESS ADMINISTRATION.
SUBMITTED BY UNDER GUIDANCE
CERTIFICATE
Date………………
ACKNOWLEDGEMENT
I would like to take this opportunity to express my deep gratitude to all those who, directly or indirectly made this project possible.
I have got considerable help and support in making this project report a reality from many people.
I would like to thank whose endeavor for perfection, under fatigable zeal, innovation and dynamism contributed in a big way in completing this project. This work is the reflection of his thought, ideas, concept and above all his modest effort.
PREFACE
The project was undertaken to study the Indian Motorcycle Industry in reference to know the various products and basic services provided by these Motorcycle Companies. Various theoretical and practical aspects were studied in regard to this project. The project is aimed at studying the reason why the consumer purchases any particular Bike of any particular segment and what are those attributes which attracts the consumer towards them and compel them to make their decisions. Various parameters were analyzed to know the current status of the Indian Motorcycle Industry and their various products which are offered to the customers.
CONTENT
CERTIFICATE
PREFACE
ACKNOWLEDGEMENT
CONTENTS
INTRODUCTION
COMPANY PROFILE KNOWLEDGE ABOUT COMPANY OBJECTIVE OF THE SURVEY
RESEARCH METHODOLOGY
HYPOTHESIS COLLECTION OF DATA QUESTIONNAIER
DATA ANALYSIS AND INTERPRETATION
FINDING AND SUGGESSION
A
MARKET SURVEY REPORT
On
SATISFACTION TOWARDS THE RIDER ON THE YOUNG BAJAJ BIKE
SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE
DEGREE BACHELOR OF BUSINESS ADMINISTRATION.
SUBMITTED BY UNDER GUIDANCE
CERTIFICATE
Date………………
ACKNOWLEDGEMENT
I would like to take this opportunity to express my deep gratitude to all those who, directly or indirectly made this project possible.
I have got considerable help and support in making this project report a reality from many people.
I would like to thank whose endeavor for perfection, under fatigable zeal, innovation and dynamism contributed in a big way in completing this project. This work is the reflection of his thought, ideas, concept and above all his modest effort.
PREFACE
The project was undertaken to study the Indian Motorcycle Industry in reference to know the various products and basic services provided by these Motorcycle Companies. Various theoretical and practical aspects were studied in regard to this project. The project is aimed at studying the reason why the consumer purchases any particular Bike of any particular segment and what are those attributes which attracts the consumer towards them and compel them to make their decisions. Various parameters were analyzed to know the current status of the Indian Motorcycle Industry and their various products which are offered to the customers.
CONTENT
CERTIFICATE
PREFACE
ACKNOWLEDGEMENT
CONTENTS
INTRODUCTION
COMPANY PROFILE KNOWLEDGE ABOUT COMPANY OBJECTIVE OF THE SURVEY
RESEARCH METHODOLOGY
HYPOTHESIS COLLECTION OF DATA QUESTIONNAIER
DATA ANALYSIS AND INTERPRETATION
FINDING AND SUGGESSION