Tata Motors is an automotive company to take notice of. Representing the evolving Indian population and growing economy of one of the world’s key emerging markets, it is a market leader for commercial vehicles and third for passenger vehicles in the Indian market. It shocked the world by introducing the $2000 Nano in 2009 and also by growing its portfolio by purchasing Jaguar Land Rover, a company that at first glance embodies values and skills very different to its own. At the same time, Tata Motors has also made some very smart global moves through its purposeful joint ventures and subsidiaries and through its product adaptions to the local markets. However, Tata Motors needs to fully understand its domestic market, as well as the global automotive industry, in order to create a strategy that will ensure its future total success.…
The purchasing power of people is dynamically developing as economies of several emerging nations continue to develop and an overall global car market is currently experiencing a revolution. In coming years, there will be more individuals than ever who will desire to own a mobile and procure financial resources to do so. Tata Motors became able to increase and maintain their competitive advantage and overall market share by effectively capitalizing on its core competencies. The company is considered as competitive, active, and dynamic in every aspect related with the automobile market which is evident of the fact that number of activities is responsible for the company’s overall competitive advantage.…
Hailed as ‘the industry of industries’ by Peter Drucker, the founding father of the study of management, in 1946, the automobile industry had evolved continuously with changing timesfrom craft production in 1890s to mass production in 1910s to lean production techniques in the1970s.The automotive industry in India grew at a computed annual growth rate (CAGR) of 11.5 percentover the past five years, the Economic Survey 2008-09 tabled in parliament on 2…
Some of the largest and successful automobile companies in India are Maruti Suzuki Udyog, Hyundai India ltd, Honda India ltd, Fiat India ltd, etc. the completion in this market is sky high. Therefore to survive in such a competitive market every company needs to provide better services than the competitor with almost of the same price as of the competitor, which is not an easy job to do. The development of this sector is developing the economy of India as a whole, which is why government of India is allowing the foreign automobile companies to enter into Indian market with not many formalities.…
The case describes Honda’s move into the US motorcycle market in the 1960's. Honda's strategy was directed towards high volumes per model, providing high productivity, and low costs. Honda succeeded in the US by introducing a new product (small motorcycles, 50cc) that expanded the motorcycle market in the US through price generic competitive strategy. Honda was prepared with capacity, capital and technical capability to enter the US market.…
Majority of the customers looked at brand image and good mileage as an important factor in buying the car of Tata…
Title: Comprehensive Study of Three-Wheeler Automobile Market- A Bajaj Auto Perspective Supervised by: Mr. Shridhar Bhat Name of student: Vinay Kalal PGDM No: 11119…
By late 1990’s faced strong competition from Telco and Toyota AUTOMOBILE MARKET IN INDIA Indian Passenger Car Market was divided into 2 segment ie. Personal Cars and UV’s.…
The client, a leading Indian automobile manufacturer of multi-utility vehicles and light commercial vehicles (LCVs), had plants in four locations, an extensive supplier base and a distribution and service network across India. For decades, the client dominated its market. Of late, however, it has battled substantial competition in several product categories. The client was concerned that its dominance would wane due to globalization, entry of foreign companies, import of pr-used vehicles under World Trade Organization (WTO) mandates, and more stringent emission, noise and safety norms. The client engaged Mahindra Satyam to analyze emerging scenarios and create a five-year plan.…
The Indian two wheelers can be broadly classified into three major segments –scooters, motorcycles & mopeds. The domestic two wheeler sales of 3.800 mn in FY 2000 constitutes scooter sales of 33.4% (39%in FY 1999), motorcycles 47.7 %( 42% in FY 99) & mopeds 18 %( 20% in FY 99). The motorcycle segment has gradually increased its presence from 27% in the year 1992 to 48% in the year 2000, mainly at the expenses of the scooter and, to some extent, the moped segment.…
Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s, the near monopolistic market structure, perhaps, lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS.…
Automobile industry in India has huge potentials thanks to the growth of the middle class along with their overall economic growth. This is the reason of attraction for international brands who are trying hard to find new market for their products due to stagnated growth of auto sector in Europe, US and Japan.…
The Indian two-wheeler (2W) industry has shown a strong volume growth over the last two-years, having grown by 25% in 2009-10 and 27% in 2010-111 to reach 13.3 million units. This strong double-digit growth has been driven by multiple factors. One reason, of course, is statistical as this period of high double-digit growth has showed up after a rather sedate previous two years, when the 2W industry volumes had shrunk by 5% in 2007-08 and had grown by a mere 5% in 2008-09. In addition to the contribution of pent-up demand, the 2W industry growth over the last two years has been supported strongly by various underlying factors including India’s rising per capita GDP, increasing rural demand, growing urbanization, swelling replacement demand, increasing proportion of cash sales and the less measurable metric of improved consumer sentiment. Going forward, ICRA expects the 2W industry to report a volume CAGR of 10-12% over the next five years to reach a size of ~21-23 million units by 2015-16 as it views the fundamental growth drivers comprising of expected steady GDP growth, moderate 2W penetration levels, favourable demographic profile, under developed public transport system and utility quotient of a 2W - to be intact. Additionally, the entry of new players in the industry, multitude of new model/ variant launches, growing distribution reach, cheaper ownership costs on a relative basis are expected to be some of the other prime movers for industry growth over the medium term. In ICRA’s view, while the trend in rising commodity prices, hardening interest rates and increasing fuel costs may lead to some moderation in industry growth over the short term, the growth over the medium to long term is expected to remain in double…
The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. India manufactures over 11 million vehicles (including 2 wheeled and 4 wheeled) and exports about 1.5 million every year. Indian Automotive Industry booming with a growth rate of around 15% annually in the past five years. The automotive sector is one of the core industries of the Indian economy, whose prospect is reflective of the economic resilience of the country. Continuous economic liberalization over the years by the government of India has resulted in making India as one of the prime business destinations for many global automotive players.…
Tata Motors is today one of the most competitive & profitable Automobile Industry in India as can be clearly depicted by the analysis of its portfolio of Automobile services. Tata Motors has launched several for various categories of consumers to enhance its investments in Automobile sector. This project deals with this aspect especially with the Passenger and commercial vehicle features.…