Customer Based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar
Report On
“Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)”
Report
On
“Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)”
SUBMITTED TO
Abdullah Mohammed Ibrahim Assistant Professor
Department of Business administration
Northern Bangladesh University
SUBMITTED BY
Name ID Section Semester
Subrata Karmakar BBA 080202759 B Spring 2011
Nazmul Hasan Zubran BBA 060101625 B Spring 2011
Kaniz Fatema Sharmin BBA 080160685 B Spring 2011
Tanvir Ahmed Masud BBA 110104010 B Spring 2011
Saifur Rahman Abir BBA 110104013 B Spring 2011
Date of submission: 07th April, 2011
Acknowledgement
This report is prepared on the basis of the assignment given by Abdullah Mohammed Ibrahim assistant professor of Northern University Bangladesh. It was a wonderful experience while working on the Customer based Brand Equity in Motor Bike Sector. At first my thanks go to the almighty God and than to my lecturer. A great number of people have made significant contributions in preparing this paper. I am heavily indebted to all of them. I am expressing my immense gratitude to all of them who have extended enormous support, guidance and speared their valuable time in preparing this paper.
This paper perhaps couldn’t have been completed without the continues help and generous assistance that has been rendered by Abdullah Mohammed Ibrahim a special debt goes to him for being so generous. It would unjust if I do not make a mention of and all those people helped with the survey who despite of their busy schedule speared sometime to answer my quarries. My heartiest gratitude and sincere thanks for all of them. Most importantly I am thankful to all those members of my group who after assigning the subject constantly worked with me for preparing this paper.
Executive
“Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)”
Report
On
“Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)”
SUBMITTED TO
Abdullah Mohammed Ibrahim Assistant Professor
Department of Business administration
Northern Bangladesh University
SUBMITTED BY
Name ID Section Semester
Subrata Karmakar BBA 080202759 B Spring 2011
Nazmul Hasan Zubran BBA 060101625 B Spring 2011
Kaniz Fatema Sharmin BBA 080160685 B Spring 2011
Tanvir Ahmed Masud BBA 110104010 B Spring 2011
Saifur Rahman Abir BBA 110104013 B Spring 2011
Date of submission: 07th April, 2011
Acknowledgement
This report is prepared on the basis of the assignment given by Abdullah Mohammed Ibrahim assistant professor of Northern University Bangladesh. It was a wonderful experience while working on the Customer based Brand Equity in Motor Bike Sector. At first my thanks go to the almighty God and than to my lecturer. A great number of people have made significant contributions in preparing this paper. I am heavily indebted to all of them. I am expressing my immense gratitude to all of them who have extended enormous support, guidance and speared their valuable time in preparing this paper.
This paper perhaps couldn’t have been completed without the continues help and generous assistance that has been rendered by Abdullah Mohammed Ibrahim a special debt goes to him for being so generous. It would unjust if I do not make a mention of and all those people helped with the survey who despite of their busy schedule speared sometime to answer my quarries. My heartiest gratitude and sincere thanks for all of them. Most importantly I am thankful to all those members of my group who after assigning the subject constantly worked with me for preparing this paper.
Executive
Bibliography: 1. Keller lane Kevin, “customer based brand equity in mobile handset sector”; the journal of strategic Brand management, 3rd edition (2011), 75.