Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
Premium Marketing Brand management Brand
ASSIGNMENT ADVERTISING & SALES PROMOTION CEMENT INDUSTRY PROF. ANAND DESAI SATISHKUMAR BIRADAR Roll no 07 (MMM IV) The cement industry has come a long way since 1914 when the first cement plant was set up at Porbandar. In the past‚ the government’s regulation restricted the growth of the Indian cement industry. The removal of these controls resulted in rapid progress in terms of new capacity creation and higher production. As of March 2012‚ the country had an installed cement capacity of around
Premium Concrete Government Cement
Marketing: An Introduction Britvic’s Case Assessment 1. Marketing concept states that success is achieved by indentifying needs and wants of the target market by satisfying them batter than rivals and competitors. Its three characteristics are the following. Customer satisfaction: The firm should identify and define customer needs and wants as well as their expectations of all the goods and services provided. Profit: According to the market concept‚ profit can only be achieved by the customers
Premium Soft drink Marketing Scientific method
Reporting Financial Systems and Auditing Taxation Personal and Professional Development Working with and Leading People Managing Business Activities to Achieve Results Managing Communications‚ Knowledge and Information Marketing Intelligence Advertising and Promotion in Business Marketing Planning Sales Planning and Operations Human Resource Management Managing Human Resources Human Resources Development 1 7 13 19 25 29 33 39 43 47 51 55 59 65 69 73 77 83 89 95 101 107 113 Unit 24: Unit 25: Unit 26:
Premium Marketing
Strategic change management Id: 01210s15917 Submitted by ; shiva ojha Table of content Lo1 understand the background to organisational strategic change 1.1 Identify models of strategic change that is appropriate for British airways strategic change 1.2 Discuss how your chosen strategic change model is relevance British airways in the current economy 1.3 Discuss the benefits of your chosen strategic change models as intervention techniques in British airways Lo2 understand
Premium Management Strategic management Change management
Outcome 5 Section 1 Badges of Trade Firstly it is important to determine if Ali is trading as annual profits from trade or non-trade are taxed under different schedules. There is no single test for trade; in determining if trade has occurred there are six badges which must be considered‚ a brief description of each badge and an outline of how it affects Ali’s circumstances is outlined below. Subject Matter If the asset sold might be for personal enjoyment or investment e.g work of art or shares
Premium Value added tax
Your_HND_cover.qxd 2/9/08 10:02 am Page 1 Student and graduate special interest series Your HND... what next? Skills gained What can I do next? Further study Getting a job Popular areas of work Action plan Contacts and resources Your_HND_cover.qxd 2/9/08 Available online at www.prospects.ac.uk/ 10:02 am Page 2 Contents links/yourhnd WRITER Konstantina Dee (University of Gloucestershire) The writers of the Special Interest EDITOR Ryan Offutt
Premium Postgraduate education Academic degree Higher education
Student assignment guidelines for HNC Advertising & Promotion in Business – Unit 18 • The essential parts of the assignment are : Title page Table of contents Introduction Main body of the assignment clearly identifying the separate tasks Conclusions and recommendations References Appendix (only if relevant and necessary) • Complete your report in 3000 10% tolerance. Show your word count at the end. Word count excludes title page‚ table of contents‚ reference pages appendices and
Premium Kellogg Company Will Keith Kellogg Creativity
Amity Center for eLearning J-Block‚ Amity Campus Sec-44‚ NOIDA (UP) India 201303 ASSIGNMENTS ADL - 41: ADVERTISING AND SALES PROMOTION Subject Name & Code : Study Centre : Permanent Enrollment Number (PEN): Date : Advertising and Sales Promotion ASSIGNMENT INSTRUCTIONS: 1. Students are required to submit three assignments ASSIGNMENT Assignment A Assignment B Assignment C DETAILS Five Subjective Questions Three Subjective Questions + Case Study Forty Objective Questions MARKS 10 10 10 2. 3
Premium Advertising Marketing
投资学： 1. Here are the different between Ordinary shares and Preference Shares. Characteristics of Ordinary shares: a.Ordinary shares are issued with a nominal value，there is no maturity date in Stock‚ b.The value of stock is determined by the demand of secondary market for equities. c.The main source of ordinary shares is the capital. d.The dividends payable are depends on the company profits and policy. e.Ordinary shares can free transfer. f.Have voting rights. g.Has High risk. h.Ordinary
Premium Preferred stock Stock Investment