Advertising and Sales Promotion of Parle G
Advertising & Sales Promotion
“Parle-G”
Submitted By:
Varun Gupta : PG20095696
Vikram Sharma : PG20095098
Index
S. No.
Content
Page Number
1
Company and Brand Details
1
2
Agency Details
3
3
Consumer and Brand Positioning
4
4
Consumer Response Model—Stage
5
5
Source Message and Channel Factors
6
6
Objectives for the Brand
7
7
Consumer feelings (FCB Grid) and appeals recom-mended
8
8
Designing Communication
9
9
IMC—Recommended Mix for Parle-G
10
10
Sales Promotions—Recommended options
11
11
References
12
1
Established in 1929
1st brands – Parle Glucose and Parle Monaco
Market leader in many products
Won acclaim at the Monde selection since 1970
35% share of the total biscuit market
15% share of the total confectionery market
14 manufacturing units for biscuits & 5 manufacturing units for confec-tioneries
Parle has largest such manufacturing units in India
Annual turnover 2000 crores
It has provided its products to the mass with the affordable range.
About Parle
Parle –G has been a strong house-hold name across India.
A cream colored yellow stripped wrapper with a cute baby photo containing 10 – 12 biscuits with the company‘s name printed in Red and you know these are Parle G biscuits.
The great taste, high nutrition, and the international quality, makes Parle-G a winner.
Times changed, variety of biscuits did come and go but nothing has changed with these biscuits.
It has been the undisputed leader in the biscuit category for decades.
Parle G
Company and Brand Details
2
Parle Products
Company and Brand Details
Biscuits
Confectionaries
Snacks
3
Everest Brand Solutions
Agency Details
Founded in 1946,
Everest Integrated Communications as of 2006 have been rechristened Ev-erest Brand Solutions.
The agency is 64 years old, and
Is a member of the WPP Group, with
offices in Mumbai and Delhi.
Grey Global Group
Type Subsidiary, WPP Group
Industry Advertising, Marketing
Founded 1917 (1917)
Headquarters New York, NY, U.S.
Key people James
“Parle-G”
Submitted By:
Varun Gupta : PG20095696
Vikram Sharma : PG20095098
Index
S. No.
Content
Page Number
1
Company and Brand Details
1
2
Agency Details
3
3
Consumer and Brand Positioning
4
4
Consumer Response Model—Stage
5
5
Source Message and Channel Factors
6
6
Objectives for the Brand
7
7
Consumer feelings (FCB Grid) and appeals recom-mended
8
8
Designing Communication
9
9
IMC—Recommended Mix for Parle-G
10
10
Sales Promotions—Recommended options
11
11
References
12
1
Established in 1929
1st brands – Parle Glucose and Parle Monaco
Market leader in many products
Won acclaim at the Monde selection since 1970
35% share of the total biscuit market
15% share of the total confectionery market
14 manufacturing units for biscuits & 5 manufacturing units for confec-tioneries
Parle has largest such manufacturing units in India
Annual turnover 2000 crores
It has provided its products to the mass with the affordable range.
About Parle
Parle –G has been a strong house-hold name across India.
A cream colored yellow stripped wrapper with a cute baby photo containing 10 – 12 biscuits with the company‘s name printed in Red and you know these are Parle G biscuits.
The great taste, high nutrition, and the international quality, makes Parle-G a winner.
Times changed, variety of biscuits did come and go but nothing has changed with these biscuits.
It has been the undisputed leader in the biscuit category for decades.
Parle G
Company and Brand Details
2
Parle Products
Company and Brand Details
Biscuits
Confectionaries
Snacks
3
Everest Brand Solutions
Agency Details
Founded in 1946,
Everest Integrated Communications as of 2006 have been rechristened Ev-erest Brand Solutions.
The agency is 64 years old, and
Is a member of the WPP Group, with
offices in Mumbai and Delhi.
Grey Global Group
Type Subsidiary, WPP Group
Industry Advertising, Marketing
Founded 1917 (1917)
Headquarters New York, NY, U.S.
Key people James
References: Industry Advertising, Marketing Founded 1917 (1917) Revenue 1.307 billion USD (2003) Employees 6,500