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Btech Hnd
Strategic change management
Id: 01210s15917
Submitted by ; shiva ojha

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Lo1 understand the background to organisational strategic change 1.1 Identify models of strategic change that is appropriate for British airways strategic change 1.2 Discuss how your chosen strategic change model is relevance British airways in the current economy 1.3 Discuss the benefits of your chosen strategic change models as intervention techniques in British airways
Lo2 understand issues relating to strategic change in an organisation
2.1 Based on the case study discuss why you think British airways need change 2.2 Assess the factors that are driven the need for strategic change at British airways 2.3 Assess the resource implication of British airways not responding to strategic change
L03 stakeholders in developing a strategy for change
3.1 Identify a system involving stakeholders in the planning of change at British Airways
3.2 Analysis the change management strategy of British airways with stakeholders
3.3 Evaluate the systems used by British airways to involve stakeholders in the planning of change
3.4 Were there ant resistance to change? If so explain
Lo4 planning to implement models for ensuring on-going change
4.1 How would you develop appropriate model for change for British Airways
4.2 based on the case explain how you would plan and implement a model for change for British Airways
4.3 How would you develop appropriate measure to monitor progress at British Airways.

1.1 Identify models of strategic change that is appropriate for British airways strategic change
Models of strategic change that are appropriate for British airways are;
John kotter worked out on 8 step model ,in this 8 steps of model first four steps focus on DE freezing of any organisation similarly next three make the changes in organisation and last step refreezes the organisation with new culture.
According to change management gurus



References: BBC News (2011) Q&A: What 's the BA dispute about. [Online] Available at: http://www.bbc.co.uk/news/business-11868081 [Accessed: 18May 2013]. Britishairways.com (2009) British Airways 2009/10 Annual Report and Accounts. [Online] Available at: http://www.britishairways.com/cms/global/microsites/ba_reports0910/our_business/strategy5.html [Accessed: 24 May 2013]. Barney J – Gaining and Sustaining Competitive Advantage, 4th Edition (Pearson Education, 2010) ISBN 0132479060 Bottom of Form

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