Preview

British Airways - a Personal View’

Powerful Essays
Open Document
Open Document
2488 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
British Airways - a Personal View’
Assignment A Magazine Article ‘BRITISH AIRWAYS - A Personal View’

Introduction

You will investigate the British Airways and provide a personal, but informed, view of the company. The assignment will give you the opportunity to apply your understanding of the Business Environment to the analysis of an international business from a range of different perspectives: considering how businesses set their objectives, influence their stakeholders, control their costs and fix their prices within the context of a particular national environment (the UK). The submission should be suitable for publishing in a specialist ‘business’ magazine.

Deliverables

The article based on your investigation and analysis should be no longer than 3,000 words in total and subdivided into a total of 5 sections presented in two separate submissions:

1st Submission:

1. The Mission Statement. Having considered the products and the profile of the company given in the website, produce appropriate vision and mission statements. In addition to the statements, you must justify your choice of wording by the provision of URL links to the website that provided you with the sources of your information.

2. The Stakeholders. Identify the stakeholders that BRITISH AIRWAYS has to consider and, for the most important THREE, consider their importance and how BRITISH AIRWAYS should keep them ‘on board’. Indicate how meeting the needs of these stakeholders complies with the company’s general moral and ethical responsibilities

3. The Economic and Social Environment. BRITISH AIRWAYS is a UK-based firm. Consider how the government and its agencies constrain the way that it can employ its resources (including labour and capital ) both in the UK and overseas

[pic]

Business Environment analysis

Submited by: Abeer Alzain

To Dr. Ranam Kazzeha

Dated 16/07/09

Table of content

-Introduction

- Mission Statement and Vision

- Stakeholders

- BA general

You May Also Find These Documents Helpful

  • Better Essays

    Our mission statement will guide the overall purpose of our organization, in terms of what products and services we…

    • 1353 Words
    • 6 Pages
    Better Essays
  • Good Essays

    D1 Business Environment

    • 2421 Words
    • 10 Pages

    Those indivivals who have interest to BA operations are BA’s stakeholders, or any individuals whose action can affect BA’s operation can be stakeholders of British Airways.…

    • 2421 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Week 2 541

    • 469 Words
    • 2 Pages

    Review the points of view of the following people to obtain further insights on this assignment.…

    • 469 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    This results in creating mission statements describing the company's reason to exist. Why company was first created, also, the values company represents; and to motivate those connected to the company.…

    • 298 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Employment Legislation

    • 4025 Words
    • 17 Pages

    In order to carry out this assignment research will have to be collected this will come from a number of sources including the following:…

    • 4025 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    When discovering the idea for a business, an important element of the current strategy plan is a mission statement. This simple statement declares the goal of a business and defines the explanation for the company’s presence. It offers the platform and framework to helps guide the business strategies and activities by spelling out their overall goal. A mission…

    • 519 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Macro: The first problem changing the culture at British Airways was the merger of the BOAC and BEA. In 1971, the Civil Aviation Act became law and the board was to control policy over British Airways but both BOAC and BEA remained autonomous, each with its own chairman, board, and chief executive. This caused a split within British Airways throughout the 1970s and in the mid-1980. The second problem BA faced was the threat of privatization. In 1984 the government passed legislation that made BA a public limited company. The third was productivity was bad compared to other leading foreign airlines. The fourth was poor service. Poor customer service to the employees and customers led to reduced passenger numbers and high fuel costs. This created a reduction in profit (Jick & Peiperl, 2011, pp. 25-29).…

    • 1098 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    It is important that the questionnaire should be structured in such a way that it will earn the customer’s trust before moving on to the behavioural questions. The respondents should initially be asked demographic type of questions including age, profession, purpose of travel and have their gender verified. Geographic questions should follow next with questions on place of destination/departure. Then, they should be asked what other airlines they considered prior to the ticket purchase and what attributes influenced them to choose British Airways. The questions can be pre-determined by the researcher allowing the respondent to choose the most appropriate answer or allowing the customer to fill in the answer him/herself.…

    • 1183 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    British Airways

    • 704 Words
    • 3 Pages

    British Airways was established in 1971. In 31 march 1984 it was including 2 national airline companies (BOAC, BEA) and 2 regional airline companies (Cambrian airways, Northeast airlines).BA which is for British Airlines is one of the members of Oneworld airline alliance with such companies as American Airlines, Cathay Pacific, Qantas and Canadian Airlines. Also it is member of International Airlines Group.…

    • 704 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Task 2: British Airways merged with Iberia in 2011. Analyse the impact of the merger on…

    • 482 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    I N T H E L A S T 10 years, British Airways has proven itself to be one of the UK's success stories in privatization. The relaunch of BA in the 1980s as "the world's favourite airline" is the stuff that advertising courses are made of, while BA's process re-engineering, introducing best practices in customer care, fill pages in marketing textbooks and the Harvard Business Review. BA's rejuvenation from being an unhealthy airline to a world-class enterprise has been already well documented.…

    • 621 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    British Airways strategic goal is to become the world‘s leading global airline, to achieve this, the management sets objectives, which are accomplished through rigorous decision-making, planning, controlling and the use/support of information systems, to show its presence in key global cities, improve employee relationship; to deliver outstanding customer services, invest on training and development, performance, opportunities, excellence and partnership.…

    • 1472 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    It has been concluded that high modifications to the political, economic, social, technological, legal and environmental climate hold a high bearing on the business’ performance. Examples include high dependence on steady gas prices for profitable operations, as well as on legal and political stability. A breakdown of the company’s internal environment, achieved through an investigation into its assets, alliances and subsidiaries, has allowed for an accurate portrayal of the company’s internal strengths and weaknesses. By researching the company’s components, it is possible to assess what market segment is targeted by each unit, as British Airways provides four different airline services. It is finally concluded that all elements sizeably contribute…

    • 2509 Words
    • 11 Pages
    Best Essays
  • Good Essays

    British Airways Case Study

    • 1201 Words
    • 4 Pages

    2. What lessons emerge from each perspective and what recommendations would you draw from each in constructing your advice to BA management.…

    • 1201 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Create a mission statement for the company explaining how the mission will be essential to the company’s success.…

    • 700 Words
    • 3 Pages
    Good Essays