Firstly, by putting the woman running as the figure-ground, it automatically captured my attention about what the ad was actually for. At first I figured it was for some sort of sports team, until I realized the ribbon in close proximity to the woman running. And then big light switch moment, when I realized that nearly the whole poster was pink. These small graphic and colors tied together to create a bigger picture for me of then knowing, it was for breast cancer awareness. Once I realized the inference, I then began to look at the text about the event location and date, which was right above the drawing. Overall I think that this was a great advertisement to capture the audience’s attention, and allow them to draw their own conclusions and evoke feelings by looking at the
Firstly, by putting the woman running as the figure-ground, it automatically captured my attention about what the ad was actually for. At first I figured it was for some sort of sports team, until I realized the ribbon in close proximity to the woman running. And then big light switch moment, when I realized that nearly the whole poster was pink. These small graphic and colors tied together to create a bigger picture for me of then knowing, it was for breast cancer awareness. Once I realized the inference, I then began to look at the text about the event location and date, which was right above the drawing. Overall I think that this was a great advertisement to capture the audience’s attention, and allow them to draw their own conclusions and evoke feelings by looking at the