Rhetorical Analysis Of Carl's Junior 'All Natural Burger'

The Carl’s Junior “All Natural Burger” commercial features the newest big name in the modeling industry, Charlotte McKinney. It begins with the model, who appears to be naked strutting her way down a crowded city street of a farmer’s market As she is walking she is gathering a tremendous amount of attention, especially from the men in the market. She causes great commotion at the farmers market with all the attention she is attracting. Once she is about halfway down the street she starts talking about how she likes things that are “all natural” which leads in to her introducing the new Carl’s Jr. All Natural Burger. She stops walking down the farmer’s market, lifts up the All Natural burger to her mouth and takes a huge bite out of it. This …show more content…
Ethos is credibility which basically means that the viewers of this commercial need to know that the person/people in the commercial is credible. Carl’s Jr. chose the beautiful Charlotte McKinney as their source of ethos. Charlotte is the next big thing in modeling and obviously takes great care of her body so who else is better to represent the “All Natural Burger”. Who's really going to question the credibility of someone who clearly knows how to take care of their …show more content…
The producers of this commercial knew its target audience and went after it. It had a strong attention getter. Right from the beginning this commercial had my attention and maintained it throughout the entirety of the advertisement. It had strong appeals to pathos, ethos, and logos. This commercial worked for me, but for others I can see how this commercial came up short in getting their attention. For example, my views towards the music choice, the girl, and scenery corresponded well with what I wanted to see, but if you asked my mother about the commercial I’m sure there would be a completely different reaction to the commercial. In fact when I was watching the commercial in class in preparation for writing this analysis the girl who sits behind me watched the commercial over my shoulder and said that she thought the commercial was “ stupid”. It wasn’t until this moment that I realized the importance of pathos, ethos, and logos and how different each person’s appeals truly