Preview

Chevy Truck Video Analysis

Satisfactory Essays
Open Document
Open Document
335 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Chevy Truck Video Analysis
The central message of this video is that this old Chevrolet Truck is not just a truck, it is part of the family. It has been a reliable friend, a partner in day to day life. This truck is a touchstone to the mans childhood, and more importantly, to his dad. It has served the family reliably, and faithfully, and the right thing to do is to keep this truck in the family. I find my position on this subject to be sympathetic. I imbue personality into personal possessions, especially the cars and trucks I have owned, and after a time, I view them as more than just a mode of transportation. This video was targeted at sympathetic consumers. The automobile holds a special place in the hearts of Americas, it represents our freedom, and is often an outward expression of how we view ourselves. …show more content…
The video succeeds in making an emotional connection with the viewer, utilizing family, childhood and devotion. The strongest example of this is when the man looks at a photograph of himself with his father, standing by the truck, years ago. The audience can recognizes moments from their own life that mirror what they are watching, and an emotional connection is established. I found this advertisement to be very persuasive, even though I don't buy General Motors products. I found myself wanting an old, reliable truck, a truck I could depend on, a truck once owned by my dad. In reviewing this video several times, I find the execution to be spot on. If I were to change anything, it would have been the weather. I think an overcast day, with a light rain would have brought another layer to the emotion, especially at the end, when the family leaves the shop on foot. If it was raining, and the family were under an umbrella, it would have emphasized their commitment to fixing the truck, no matter how they might be
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Joaquin Phoenix Thesis
    • 428 Words
    • 2 Pages

    Joaquin Phoenix Thesis

    I think that this sets a somber tone for the film. Color is added to show time progression. Then it's flashed back to when Cash was a young child and shows how his father was not proud of him. His brother was his father's favorite and this feeling is let known thought-out the film. When the father is around Cash, the demeanor of the two is distant and grudge-like. His brother dies after a wood cutting accident when the two were young.…

    • 428 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    The Kerrigan Family
    • 2356 Words
    • 10 Pages

    The Kerrigan Family

    The scene displays the interconnectedness of the family and conveys stability and meaningfulness in their world. The opening mid shot, fixed throughout the scene reveals the Kerrigan’s as a complete family unit with the father as the figure head of authority. The configuration of the family is seen as the responder peers into their living room, displays the family order, Darryl is seated in the centre of the family as they surround him adoringly for the occasion. His centre position displays his status in the family and the stereotypical leadership role of the father. The fixed visual suggests a moment of memories that is held in high regard by all family members. Their respect is displayed for Darryl and the family because through the celebration of Fathers Day, the scene is then juxtaposed with the introduction of the complication, with the voice over “one day in June” and the threatening hand of the corporate, external world knocking the door. This begins the complication of the story sets the ensuing struggling that takes place of the individual against the global. The audience sense their world is about to change and the corporate world is an evil force that is about to destroy their harmonious and serene cosmos. The audience feels empathy for the Kerrigan’s as they fear that the small world of the individual can have little power against such a greater…

    • 2356 Words
    • 10 Pages
    Better Essays
    Read More
  • Good Essays

    Beneath Clouds Analysis
    • 712 Words
    • 3 Pages

    Beneath Clouds Analysis

    Camera shots of scenery and nature along with digetic sound representing a harsh, sterile and miserable environment change the scene and introduce us to Vaughn. An extreme close up shot of bars over Vaughn’s face clearly gives a visual representation of entrapment. His two years of imprisonment without one visit from family has turned Vaughn into a caged animal. When he hears of his mothers illness he replies “serves the bitch right” and when asked why he doesn’t talk about his family by a fellow inmate “I don’t have one.” This in turn is ironic as his internal catalyst is that his mother is dying, and he breaks out of the prison to see her one last time. The photograph of Vaughn’s’ family is a linking motif with Lena’s, to their past and to their hopes for the future.…

    • 712 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Chevy Runs Deep Analysis
    • 690 Words
    • 3 Pages

    Chevy Runs Deep Analysis

    “This trucks older than you” declares the mechanic in the 2011 Chevy Runs Deep commercial. Communicating the central message of this text that Chevy indeed “Runs Deep” judging by the many years the family depicted in the commercial has had this worn out truck. It is easy to see that the makers of this short image are appealing to the “All American” truck lover. As an audience member, I feel pretty neutral about this particular video clip. I did not find the argument persuasive because I am not a truck driver or fan and really have no interest in them or in the Chevy brand. For these reasons I had a hard time connecting with the emotion behind it and the feelings of brand loyalty they were attempting to evoke. With that said, this was clearly…

    • 690 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    The Deceptive Use Of Words In Chevrolet's Advertising
    • 71 Words
    • 1 Page

    The Deceptive Use Of Words In Chevrolet's Advertising

    Chevrolet's ad is very deceptive, because it uses words like reliable and creating that false need with one assertion and a misleading image. Words are very powerful especially if they are inserted in the the right place. This ad did it used convincing words that brought out why this brand is the “best”. Before going out to buy something because a commercial/ad that had very “righteous” words think more than twice.…

    • 71 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Truck A Love Story Essay
    • 705 Words
    • 3 Pages

    Truck A Love Story Essay

    The way this man talks about his truck is how so many American men talk of their automobiles. For good or bad, automobiles are key to our own uniqueness. When there were no such things as cars, did humans worship their buggies and horse drawn carriages in the same way? Did we love their horses as much as we love our Mercedes? Perhaps. Now days, we love our cars, but hate that they devour so much expensive gasoline. We might love our cars for sentimental motives as well. There are so many men in the world and some women who put their automobiles above all else. This is something I can’t bring myself to understand but then again my hobbies may be misunderstood as well. This book however did help me come to a certain extent of an understanding of why and how someone could become so attached to an inanimate object.…

    • 705 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Persuasive Techniques Used In Advertising
    • 365 Words
    • 2 Pages

    Persuasive Techniques Used In Advertising

    I feel the ad tries to catch the attention of growing adults with the core aspect of the car, it’s fuel efficiency, but they could possibly catch kids and attention to the humor aspect of the ad. I feel the ad should be directed towards young women who have their driver’s license and older women. It could possibly aim towards other races of people. The ad is also trying to slide in events like the concern on the melting ice caps and the scientists that are trying to fix it all, deforestation that is happening in areas that are heavily populated with trees, and the endangered rhinos in Asia.…

    • 365 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Driverless Cars
    • 364 Words
    • 2 Pages

    Driverless Cars

    Have you even been driven by a car? Cars have been around for almost 100 years, from Ford to Tesla Motors, they always stay cars. Humanity has adopted cars as a part of their lifestyle, whether it be a pick up truck or a Ferrari, but is it time to let them go?. Before the outcome of driving is chosen, the love of cars, the sport, and any…

    • 364 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    George Carlin and Dream Car
    • 405 Words
    • 2 Pages

    George Carlin and Dream Car

    Almost every man in the universe has interest in cars. Dream car is the car which they have always wanted to own. Unlike woman, they show more interest in fashion, men usually are attracted to car or maybe motorcycle. Mans also spend most of their earnings onto cars. George Best, a former Irish professional football player, showed his interest in cars. “I spent a lot of money on birds and fast cars. The rest I just squandered” stated George Best in a magazine interview. Louis C. K., a famous stand-up comedian also had interest cars, “Cars and cameras are the two things I let myself be materialistic about”.…

    • 405 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    history of cars
    • 1310 Words
    • 6 Pages

    history of cars

    The automobile has changed lives around the world. Suddenly it was far easier to travel. Not only could you make it long distances in a fraction of the time, you could do it more comfortably and safely. It also lead to society as we know it today. Without cars there would be no need for roads as we know them today. There would be no hotels because people wouldn’t be traveling as far as they can today, and we wouldn’t have a scape goat for global warming. The invention and improvement of the automobile has shaped America’s society to be as we know it today. Over the years cars have improved and changed. Some ideas were thrown away and others grew into common household possessions. It all started with the invention of the steam car in the year 1770(“A Brief History”). From that moment we have never stopped improving cars. Cars have become more powerful and more fuel efficient than anyone could have ever imagined in the early days of the automobile. They have improved in many other ways than just fuel efficiency and power, however. There have been vast improvements to safety as well. These improvements have helped kept many drivers safe and comfortable when driving a car.…

    • 1310 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    English Rhetorical Advertisement
    • 689 Words
    • 2 Pages

    English Rhetorical Advertisement

    This advertisement in my opinion was pretty well thought out. The ad uses pathos to appeal to the viewer’s sense of artistic value by using the visually stunning colors to lure the audience in and keep them in. It also expresses deep emotional feeling when it comes to the colors they choose. The car is red, which fits the MO of a rebellious vehicle. Red has always been associated with the car more likely to get pulled over by the police. The rollercoaster makes the audience feel as if they are going for a joyride, by associating the road with a rollercoaster. The advertisement was great, but I believe it could have been met with more of a realistic, sarcastic emotional response like the Camry did in the October 2014 edition of Time magazine, just three months later. It literally makes a bold statement when it comes to advertisement.…

    • 689 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    american psycho
    • 777 Words
    • 4 Pages

    american psycho

    The red truck is his most valuable things in his childhood and it means everything to him. It is also a symbol for what he has missing in his whole childhood, the missing thing were to feel him masculine and the colour of the truck is red and this colour is very masculine and aggressive. But one day when the truck disappears and he gets mad and made and rage against his brother, Because They took his only toy away from him. The only way they know how to get him calm down is by calling the father,…

    • 777 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Magazines articles
    • 683 Words
    • 2 Pages

    Magazines articles

    I enjoyed multiple stories in this film. The first story that stood out for me the most was the mother who had cancer. This story was extremely sad for me because I could not picture my mother in that position. I believe they are communicating through filming because the mother wants to put her story out there. By watching this film the mother seems like she is a strong person who does not mind putting her story out there because she does not want anyone to feel like they are the only ones going through this experience. My reaction was surprised when I saw her marks on her back from the cancer. I did not think she would show that on camera to the world. In her case I believe that verbal communication was the most affective especially when she was talking to her son. The next story that stood out for me was the older couple who wrote their vows for each other. I found that clip humorous. I believe for them communicating verbally is special for them to share what they want for each other. Just from watching their clip I could get an insight of their life just by the way they jokes with each other in their vows. It is easy to tell that they have a strong marriage and are not afraid to joke around with each other.…

    • 683 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    automobiles
    • 374 Words
    • 1 Page

    automobiles

    Automobiles have had positive and negative effect on the world and changed many people’s lives. Traveling great distances is not much of a problem for people. It also bought time for many people; walking may take 30 minutes but by car it only takes five minutes.…

    • 374 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Ethnic Relation in Plural Society
    • 489 Words
    • 2 Pages

    Ethnic Relation in Plural Society

    |What do you see and hear in the video? |What do you feel while/after watching the video? |…

    • 489 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics