Taj & Ginger: a Servicescape Face Off
TAJ & GINGER:
A SERVICESCAPE FACE OFF A Brief Background
TAJ
Incorporated in 1902, IHCL is promoted by the Tata Group. It has long standing operations spanning over 100 years and operates the largest hotel chain in South Asia. It is headed by Mr. Ratan Tata, Chairman. Mr. Raymond Bickson, the Managing Director takes care of the day-today affairs of the company. They are assisted by a team of experienced professionals heading various functions. The company and its subsidiaries and associates are widely recognised under the umbrella brand name 'Taj Hotels Resorts and Palaces'.
The Taj Group of hotels has been the standard for luxury in India having acquainted guests for over 100 years now. The Taj Group began in 1903 when Jamshetji Tata opened Taj’s first hotel, the Taj Mahal Palace & Tower in Mumbai on 16 December 1903. It is widely believed that Jamshetji Tata decided to build the luxurious hotel after he was refused entry to one of the city's grand hotels of the time, Watson's Hotel, as it was restricted to 'whites only'.
GINGER HOTELS
Ginger is managed by Roots Corporation of India, the fully- owned subsidiary of Indian Hotels Company. Ginger is IHCL’s revolutionary concept in hospitality for the value segment. The first hotel was located at Whitefield in Bangalore. These hotels have been conceived and designed by New Delhi based design firm called Incubis Consultants (I) Private Limited, which has been working on the concept since 2003 and is now handling the rollout of all the new hotels.
Broad Facilities Offered
TAJ
Pre-Arrival
Reservations: During the reservation a preference sheet is mailed to capture the details and to enhance the stay experience.
Airport pick-up: An airport representative is sent along with a chauffeur holding a placard with just the hotel’s name to maintain guest privacy. A personalised message is sent to the guest mobile just before the landing assuring him that the hotel has taken care of his travel
A SERVICESCAPE FACE OFF A Brief Background
TAJ
Incorporated in 1902, IHCL is promoted by the Tata Group. It has long standing operations spanning over 100 years and operates the largest hotel chain in South Asia. It is headed by Mr. Ratan Tata, Chairman. Mr. Raymond Bickson, the Managing Director takes care of the day-today affairs of the company. They are assisted by a team of experienced professionals heading various functions. The company and its subsidiaries and associates are widely recognised under the umbrella brand name 'Taj Hotels Resorts and Palaces'.
The Taj Group of hotels has been the standard for luxury in India having acquainted guests for over 100 years now. The Taj Group began in 1903 when Jamshetji Tata opened Taj’s first hotel, the Taj Mahal Palace & Tower in Mumbai on 16 December 1903. It is widely believed that Jamshetji Tata decided to build the luxurious hotel after he was refused entry to one of the city's grand hotels of the time, Watson's Hotel, as it was restricted to 'whites only'.
GINGER HOTELS
Ginger is managed by Roots Corporation of India, the fully- owned subsidiary of Indian Hotels Company. Ginger is IHCL’s revolutionary concept in hospitality for the value segment. The first hotel was located at Whitefield in Bangalore. These hotels have been conceived and designed by New Delhi based design firm called Incubis Consultants (I) Private Limited, which has been working on the concept since 2003 and is now handling the rollout of all the new hotels.
Broad Facilities Offered
TAJ
Pre-Arrival
Reservations: During the reservation a preference sheet is mailed to capture the details and to enhance the stay experience.
Airport pick-up: An airport representative is sent along with a chauffeur holding a placard with just the hotel’s name to maintain guest privacy. A personalised message is sent to the guest mobile just before the landing assuring him that the hotel has taken care of his travel