Swot Analysis Of Pawganic
MKT 113: Final Project Part I Final Submission
Pawganic: Product Overview
Masheba Smith
Southern New Hampshire University
SNHU Pet store is a 5-year company that has seen tremendous growth in recent years. Wanting to continue giving customers what they want SNHU Pet store wishes to target the health and fitness trend happening among consumers. The launch of a new organic pet food focuses in on a healthy lifestyle of fit and healthy pet owners. Pawganic is an all-natural, additive free cat and dog food for health conscious pet owners. Pet food should be memorable as well as state what the product is and who the product is targeting. SNHU Pet Store requires a product overview to build a plan that will develop growth for Pawganic …show more content…
Customers tend to return to a place where they were treated justly. New products that have financial guarantee can gain consumer loyalty for future purchases. The ability to sell only from our flagship stores and online is not a complete loss. The large advertisement budget reaps opportunity to push sales via coupons, pet store reward cards (if applicable), price matching, and instore sales for the Pawganic line will entice consumers. Developing a clientele amongst similar competitor products as well as highly advertised inexpensive products is the key …show more content…
Seeing is believing for many people. The ability to conduct a quality check will entice customers to try the product after seeing the quality of the product for their own eyes. Selling the product in SNHU pet stores and small local stores will promote competition with larger pet box stores that many consumers would prefer to avoid. The ability to place coupons for these limited locations to promote customer loyalty and increase word of mouth advertising while also maintaining price. Smaller specialty stores often have higher prices, but are expected. Lastly Pawganic will have a money back guarantee. Consumers will have the opportunity to return the product and say why they did not like it or why the pet did not and if the product had adverse effects toward their pet. The long term investment a money back guarantee will provide constant consumer input and future consumer trends to enrich customer
Pawganic: Product Overview
Masheba Smith
Southern New Hampshire University
SNHU Pet store is a 5-year company that has seen tremendous growth in recent years. Wanting to continue giving customers what they want SNHU Pet store wishes to target the health and fitness trend happening among consumers. The launch of a new organic pet food focuses in on a healthy lifestyle of fit and healthy pet owners. Pawganic is an all-natural, additive free cat and dog food for health conscious pet owners. Pet food should be memorable as well as state what the product is and who the product is targeting. SNHU Pet Store requires a product overview to build a plan that will develop growth for Pawganic …show more content…
Customers tend to return to a place where they were treated justly. New products that have financial guarantee can gain consumer loyalty for future purchases. The ability to sell only from our flagship stores and online is not a complete loss. The large advertisement budget reaps opportunity to push sales via coupons, pet store reward cards (if applicable), price matching, and instore sales for the Pawganic line will entice consumers. Developing a clientele amongst similar competitor products as well as highly advertised inexpensive products is the key …show more content…
Seeing is believing for many people. The ability to conduct a quality check will entice customers to try the product after seeing the quality of the product for their own eyes. Selling the product in SNHU pet stores and small local stores will promote competition with larger pet box stores that many consumers would prefer to avoid. The ability to place coupons for these limited locations to promote customer loyalty and increase word of mouth advertising while also maintaining price. Smaller specialty stores often have higher prices, but are expected. Lastly Pawganic will have a money back guarantee. Consumers will have the opportunity to return the product and say why they did not like it or why the pet did not and if the product had adverse effects toward their pet. The long term investment a money back guarantee will provide constant consumer input and future consumer trends to enrich customer