While the number of people owning cats and dogs in Canada has grown about one to two per cent per year, in the past few years, the Canadian pet industry has presented an average growth of 3.6% per year for several years, considering food, supplies, and services. Considering that Momentaa offers high quality and unique product, the range of competitors is narrowed compared with low cost products. However, this industry is growing fast, driven by the “premiumization and humanization” of pets over the years, leading to pet owners to spend more on their pets, buying more high-end accessories, higher quality foods, and more expensive medical treatments. ,
1.3. Competitors Analysis
As on-line sales and the number of companies specialized …show more content…
Competition in Websites – Ethnic Collars
Founded in 2012 in British Columbia, Danes Divas has a high attention to detail producing pet products with quality materials, hardware components, and sewing equipment. The Boho + Tibal Collection is made of nylon webbing, with trending textures, colours and design from all over the world. They also offer the Authentic Guatemalan Textile collection, made by cotton fabric .
Bella Bean Coutur is an American Company from San Francisco founded in 2002 to provide the most fashionable and sought after dog accessories. The collections Wee Ones Ikat and Cotton Navajo are made with fabric with ethnic patterns .
d. Competition in Etsy.com
The following table presents the search results for possible competitor products at Etsy. When searching for handmade leather dog collars competition is tight, with 664 products from Canadian companies, and 12,416 products from companies around the world shipping to Canada. Narrowing the search by filtering Mexican or ethnic collars, there are no competitors of such products from Canadian companies, and only 14 Mexican and 43 ethnic products from other countries shipping to Canada.
2. PROJECT DEFINITION
2.1. Project …show more content…
The Project will take 70 days to be completed with a cost of