Balenciaga
Why Balenciaga chose the young Alexander Wang to be its new creative designer
Name
Institution
Date Thesis Statement
Through an exploration of Balenciaga's collections both before and after the hiring of Alexander Wang as the company's Creative Director, in addition to an analysis of Balenciaga's company history and goals, this research will prove that Alexander Wang, though seen as a young and innovative designer, was hired by the fashion house to uphold and strengthen rather than alter Balenciaga's already founded stability.
Introduction
Balenciaga is a well know fashion house which was founded by the Basque designer, Christobal Balenciaga in 1914.The fashion house was well known for its famous elegant dresses and its well fashioned ultra modern dresses. The Balenciaga fashion house has grown over the years with branches all over Spain. The company is now owned by the famous French company PPR which has its headquarters in Paris, France. Most designers who have worked for the Balenciaga fashion house have moved on to open their own fashion houses.
The Balenciaga Fashion house has had many creative designers since its foundation. The most notable ones being: Josephus Thimister, the Dutch designer who helped steer the company to greater heights in the fashion world in 1992. This was during the summer Olympics where the Balenciaga fashion house was mandated with designing the French’s team clothes. Recently, Balenciaga Fashion house hired a new creative designer Alexander Wang to lead its designing section. Alexander Wang is a well known fashion designer from New York. He was born in 1983 in California and is famous for his “Urban Designs” that include men and women ware. In 2008, Alexander Wang received the CFDA/Vogue fashion fund which boosted his fashion career.
Impressive performance record
This move by the management to replace Nicolas Ghesquiere, has been seen as a major milestone in the Balenciaga history considering Alexander Wang’s
Name
Institution
Date Thesis Statement
Through an exploration of Balenciaga's collections both before and after the hiring of Alexander Wang as the company's Creative Director, in addition to an analysis of Balenciaga's company history and goals, this research will prove that Alexander Wang, though seen as a young and innovative designer, was hired by the fashion house to uphold and strengthen rather than alter Balenciaga's already founded stability.
Introduction
Balenciaga is a well know fashion house which was founded by the Basque designer, Christobal Balenciaga in 1914.The fashion house was well known for its famous elegant dresses and its well fashioned ultra modern dresses. The Balenciaga fashion house has grown over the years with branches all over Spain. The company is now owned by the famous French company PPR which has its headquarters in Paris, France. Most designers who have worked for the Balenciaga fashion house have moved on to open their own fashion houses.
The Balenciaga Fashion house has had many creative designers since its foundation. The most notable ones being: Josephus Thimister, the Dutch designer who helped steer the company to greater heights in the fashion world in 1992. This was during the summer Olympics where the Balenciaga fashion house was mandated with designing the French’s team clothes. Recently, Balenciaga Fashion house hired a new creative designer Alexander Wang to lead its designing section. Alexander Wang is a well known fashion designer from New York. He was born in 1983 in California and is famous for his “Urban Designs” that include men and women ware. In 2008, Alexander Wang received the CFDA/Vogue fashion fund which boosted his fashion career.
Impressive performance record
This move by the management to replace Nicolas Ghesquiere, has been seen as a major milestone in the Balenciaga history considering Alexander Wang’s
Bibliography: CATHY HORYN. "Alexander Wang Appears as Leading Candidate for Balenciaga." New York Times. November 28, 2012. http://runway.blogs.nytimes.com/2012/11/28/alexander-wang-is-leading-candidate-for-balenciaga/ (accessed June 30, 2013). Cathy Horyn. "Alexander Wang Takes Charge of Balenciaga." New York Times. February 28, 2013. http://runway.blogs.nytimes.com/2013/02/28/alexander-wang-takes-charge-of-balenciaga/?_r=0 (accessed June 30, 2013). Charlotte Cowles. "Why Balenciaga Chose Alexander Wang: Pinault Explains." NYMAG, THE CUT. December 6, 2012. http://nymag.com/thecut/2012/12/why-balenciaga-chose-alex-wang-pinault-explains.html (accessed June 30, 2013). ERIC WILSON. "Reactions to Alexander Wang’s Debut Balenciaga Collection." New York Times. February 8, 2013. http://runway.blogs.nytimes.com/2013/02/28/reactions-to-alexander-wangs-debut-balenciaga-collection/ (accessed June 30, 2013). Hilary Moss. "Alexander Wang’s First Ad for Balenciaga Is No Gisele With a Mullet." NYMAG, The Cut. pril 30, 2013. http://nymag.com/thecut/2013/04/see-alexander-wangs-first-ad-for-balenciaga.html (accessed June 30, 2013).