Pups 'N' Cups Case Study

In 2016, 1 in 10 (10% of) dogs had a permanent home. Collectively, 2.7 million dogs were killed due to overpopulated animal shelters.’ It is evidently clear that homelessness in dogs is an issue and must therefore be addressed. Pups ‘n’ cups is a store that aims to revolutionize dog adoption by reinventing the way people connect with rescues who need homes. Similar to a half-way house, Pups ‘n’ Cups help rehabilitate and showcase the dogs’ true potential and personality in an open, inviting environment. Through socializing over a cup of coffee and playing with the rescued hounds, life long bonds are formed, which can initiate an adoption.
This service is beneficial to customers as they are not forced to adopt a friend. Individuals are open …show more content…
It does, however, specifically targets those interested in dog adoption, playing with dogs or even watching them. This targeted market is extremely large with 4two in every five households owning a dog in Australia (3.6 million adopted dogs in Australia). The ultimate aim of the business is to contribute to an increase in dog adoption in comparison to dog abandonment.
Due to no current competition in this particular field, Pups ‘n’ Cups are predicted to hold 100% of the market share. This statistic is respectable as it will attract all clients interested in this adoption concept, leading to an increase in sales and a greater profit. However, if future competition were to arise, an analysis of the business and strategies to obtain a greater share of the market must be explored.
Though it is predicted that Pups ‘n’ Cups are popular throughout the year, it can be assumed that seasonal fluctuations will arise during Winter. An increase in sales and can be expected as warm beverages are craved throughout the cooler season, and what better time than Winter to have a warn, fury pup to keep you company? This predicted increase opens the potential for annual growth of the total market for the …show more content…
This negative factor can be avoided by establishing a long lasting relationship with customers. Through customer loyalty schemes, purchase reinforcement and prioritizing customer satisfaction, Pups ‘n’ Cups can avoid harmful, bad reviews. To create a name and a reputation for the new business, an opening party with press can be planned, with popular guests invited to influence a wider clientele and customers. 5Advertising is important as it creates awareness for a specific topic and allows you to target ideal customers. Through photographs and reviews, interested clients will be more inclined to visit the café and dogs, creating a larger platform for abandoned dog awareness, increasing dog adoption; generating a larger income and profit. Additional advertising would include billboards, radio and TV ads, social media (Facebook and Instagram pages), and