Research in Motion
This is a report addressing to Research In Motion (RIM)’s board of directors’ request to review its vision and mission statements and to evaluate of how well RIM’s resource strengths and competitive capabilities match the industry’s key success factor.
1. Vision and Mission Statement Identification
Upon research, there is no information regards on any vision and mission statement pre-developed by RIM. However, to bring RIM success to a higher level, we suggest you to look into our suggestion for RIM’s vision and mission statement. This is to provide guidance in the process of decision making that align with RIM’s core values and purpose.
1.1 Vision Statement
To become our customers’ first choice across the world because it is impossible to ignore our excellence in products and services in terms of security, innovation and value that put a smile to our shareholders and employees while giving back to the local, national and global communities.
RIM was founded and established back in 1984. It started off as a company competing in the telecommunication and wireless devices industry and proved to gain tremendous successes with the introduction of the BlackBerry mobile e-mail solution in February 1999. RIM’s top-notch security has become a double-edge sword as government in some key emerging markets, where RIM is looking for growth has threaten to block the BlackBerry service over national security concerns. If the issue is not solving immediately, RIM could see enormous losses in consumer base in the near future. It is our proposal that RIM shifts their focus from become a leader in telecommunication and wireless devices industry to producing other products for industry such as mobile telecommunications to boost back RIM’s disappointing sales (Reardon,2009) and off guard as the takeover target (Theglobeandmail,2010). The current mission statement for RIM is as follows.
1.2 Mission Statement
We shape the future of telecommunication
1. Vision and Mission Statement Identification
Upon research, there is no information regards on any vision and mission statement pre-developed by RIM. However, to bring RIM success to a higher level, we suggest you to look into our suggestion for RIM’s vision and mission statement. This is to provide guidance in the process of decision making that align with RIM’s core values and purpose.
1.1 Vision Statement
To become our customers’ first choice across the world because it is impossible to ignore our excellence in products and services in terms of security, innovation and value that put a smile to our shareholders and employees while giving back to the local, national and global communities.
RIM was founded and established back in 1984. It started off as a company competing in the telecommunication and wireless devices industry and proved to gain tremendous successes with the introduction of the BlackBerry mobile e-mail solution in February 1999. RIM’s top-notch security has become a double-edge sword as government in some key emerging markets, where RIM is looking for growth has threaten to block the BlackBerry service over national security concerns. If the issue is not solving immediately, RIM could see enormous losses in consumer base in the near future. It is our proposal that RIM shifts their focus from become a leader in telecommunication and wireless devices industry to producing other products for industry such as mobile telecommunications to boost back RIM’s disappointing sales (Reardon,2009) and off guard as the takeover target (Theglobeandmail,2010). The current mission statement for RIM is as follows.
1.2 Mission Statement
We shape the future of telecommunication