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Research In Motion Limited Case Analysis

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Research In Motion Limited Case Analysis
Introduction to Business
Research in Motion Ltd.
Strategy Analysis

Executive Summary According to their website, "Research In Motion Limited (RIM) (TSX: RIM, NASDAQ: RIMM) is a Canadian wireless and telecommunication equipment company. It is headquartered in Ontario, Canada and employs more than 17,000 people. It is famous as the production of the tablet and BlackBerry smartphone." (Research In Motion Ltd., 2012) With the increasing competition in the telecommunication industry and the development of smartphone technologies, more and more corporations enter into the mobile phone industry. RIM Ltd. is now in a dilemma of how to attract customers and recapture the market share to be the best one in the cell phone …show more content…
Research In Motion Ltd. will be appraised and its strategies are analyzed. Then the purpose is to suggest business level strategy and corporate level strategy for Research In Motion Ltd. to adopt so that it can go out of its existent dilemma and keep its industry-leading positions in the future.
Company History And Description Research In Motion Limited (RIM) (TSX: RIM, NASDAQ: RIMM) is a Canadian wireless and telecommunication equipment company. It is headquartered in Ontario, Canada and employs more than 17,000 people. It is famous as the production of the tablet and BlackBerry smartphone. (Research In Motion Ltd., 2012) The company 's key products and services include the following: application software, wireless handheld communication devices, convergent devices phones, software development tools, BlackBerry wireless platform. (RIM Company, Products, 2012) The company operates in Europe, North America, and Asia Pacific. Mike Lazaridis founded SIM in 1984, (RIM Company, 2012) and served as its co-CEO along with Jim Balsillie until January 22, then the new CEO is Thorsten Heins. (Research In Motion Ltd., …show more content…
As the progress of the mobile phone, the standard is also improving. With the need for smartphones continually increasing, the need for data retaining across networks. New technologies are emerging to meet the need such as 3G on AT&T and IOS operating system was explored by Apple Cor. to be used in Apple’s products such as
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