The History of RIM
The term “product development” inject a process that involves creation, development, and modification of an existing product. It presents the formulation of an entirely new product with different characteristics which offers additional benefits to satisfy the market or a specific customer. The globalized world of business regards product development as the process of designing, creating and marketing new products or services to benefit customers. The discipline is focused on developing systematic methods for guiding all the processes involved in getting a new product to market. However, according to Melissa A. Schilling, “for technologies in which standardization and compatibility are important, maintaining the integrity of the core product is absolutely essential, and external development can put it at risk (Schilling, 2011, p. 205 Ebook).” The focus of this paper is about the history of BlackBerry, formerly known as Research in Motion (RIM). Research in Motion (RIM), was founded by Mike Lazaridis of the University of Waterloo and Douglas Fregin of Windsor University in 1984; both of these men were Canadian engineering students. The company was founded with a focus on technology, including point-of-sale terminals, wireless modems and pagers. This company expanded with the amalgamation of Jim Balsillie in 1992; and not long after that, rose to the top of the globalized market with the development and released of different models of BlackBerry device with e-mail and paging capabilities. Then, with success came the challenges that RIM faced to protect its intellectual property. In order to address RIM’s endeavor to protect its intellectual properties, on must first understand what an intellectual property is and its importance to those with creative and innovative minds (Moon, 2013).
An intellectual property is any work or invention that is the result of creativity by an individual or a group of individuals such as a manuscript or a design, to which one has rights
An intellectual property is any work or invention that is the result of creativity by an individual or a group of individuals such as a manuscript or a design, to which one has rights
Cited: Baumer, D. L., & Poindexter, J. (2011). Property: Real, Personal, and Intellectual. In D. L. Baumer, & J. Poindexter, Legal Environment Of Buness In The Information Age (pp. 361-394). New York: The McGraw-Hill Companies Inc. Intellectual Property: The real lesson of BlackBerry. (2005, December 14). Retrieved from Economist Newspaper: http://www.economist.com/node/5300835 Moon, B. (2013, January 29). A Brief History of Research In Motion. Retrieved from Investorplace.com: http://investorplace.com/2013/01/a-brief-history-of-research-in-motion/#.VRACuo1FDVI Schilling, M. A. (2011). Chapter Nine Protecting Innovation. In Strategic Management Of Technology Innovation, Third Edition (pp. 184-205). New York: The McGraw-Hill Companies Inc. The True Story Behind the Rise and Fall of BlackBerry. (2002-2015, March 20). Retrieved from 2machines Corp.: http://2machines.com/184127/