Panasonic Advertising and Promotion
Introduction
Panasonic Corporation was founded in 1918 by Konosuke Matsushita. It’s main business in electronics manufacturing for the market. It’s grown to become one of the largest Japanese electronics producers. Panasonic Corporation engaged in business through two business segments which are consumer electronic products and business electronic products from digital AV to home appliances, to industrial solutions, security system and other electronic equipment and products to satisfy specific consumer needs worldwide. The company name of Panasonic was created in 1955 and was first used as a brand for audio equipment. It is a combination of two words which are "Pan", meaning “all” and "Sonic", meaning “sound”. Since 2008, it is used as the corporate brand representing the Company, products and services. “Ideas for life” is Panasonic’s global brand slogan which also its mission. It represents every Panasonic’s product or service is created based on the ideas that comes from attentive observation of everyday living and improve lifestyles with a constant commitment to making customers’ life easier, comfortable and fun.
Firstly, we will analyse the main product in our print advertisement which is the Panasonic Smart VIERA 3D TV. (Refer to appendix 1). A 3D television mainly conveys depth perception to the viewer by employing techniques such as stereoscopic display, multi-view display, 2D-plus-depth or any other form of 3D display. Most modern 3D television sets uses an active shutter 3D system or a polarized 3D system and some are even autostereoescopic without the need of glasses. Demographics segmentation are used as the targeted market segmentation method which depends on variables of income, education level, age, family size and gender of the prospective consumers. Panasonic focuses its resources to market its product to educated, trending and status conscious and generous spending consumers. Consumers in the
Panasonic Corporation was founded in 1918 by Konosuke Matsushita. It’s main business in electronics manufacturing for the market. It’s grown to become one of the largest Japanese electronics producers. Panasonic Corporation engaged in business through two business segments which are consumer electronic products and business electronic products from digital AV to home appliances, to industrial solutions, security system and other electronic equipment and products to satisfy specific consumer needs worldwide. The company name of Panasonic was created in 1955 and was first used as a brand for audio equipment. It is a combination of two words which are "Pan", meaning “all” and "Sonic", meaning “sound”. Since 2008, it is used as the corporate brand representing the Company, products and services. “Ideas for life” is Panasonic’s global brand slogan which also its mission. It represents every Panasonic’s product or service is created based on the ideas that comes from attentive observation of everyday living and improve lifestyles with a constant commitment to making customers’ life easier, comfortable and fun.
Firstly, we will analyse the main product in our print advertisement which is the Panasonic Smart VIERA 3D TV. (Refer to appendix 1). A 3D television mainly conveys depth perception to the viewer by employing techniques such as stereoscopic display, multi-view display, 2D-plus-depth or any other form of 3D display. Most modern 3D television sets uses an active shutter 3D system or a polarized 3D system and some are even autostereoescopic without the need of glasses. Demographics segmentation are used as the targeted market segmentation method which depends on variables of income, education level, age, family size and gender of the prospective consumers. Panasonic focuses its resources to market its product to educated, trending and status conscious and generous spending consumers. Consumers in the
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